Bringing data & research –led insights to accelerate India’s GCC growth story
Bengaluru, October 15,2025
UnearthIQ by UnearthInsight, an emerging Global Capability Centres (GCC) enablement and research firm has entered into a strategic partnership with Smartworks Coworking Spaces Limited, India’s largest managed office platform by area under management. Through this collaboration, UnearthIQ will partner with Smartworks’ SmartVantage GCC platform for research, benchmarking, innovation best-practices and actionable insights.
The partnership brings together UnearthIQ’s deep expertise in benchmarking insights, GCC advisory, innovation partnerships, research and thought leadership with Smartworks’ extensive workspace ecosystem. UnearthIQ will leverage its premier GCC offerings:
· DisruptIQ: GCC enablement research helping new Smartworks customers with financial business case, innovation research, existing GCCs location & metrics benchmarks along with setup structure enabling global CXOs make informed setup decisions.
· InsightCircle: Support SmartVantage clients to transform and scale through research intelligence, innovation best-practices and peer benchmarking.
“As enterprises reimagine their global footprints, the new era of GCCs in India is defined by innovation, speed, and adaptability. Through our collaboration with Smartworks, we are combining advisory depth with execution strength to help enterprises build and scale. UnearthIQ will bring the research, insights and innovation muscle that global firms need to convert GCC vision into true business impact,” said Gaurav Vasu, Founder & CEO, UnearthIQ
India today hosts over 1,800 GCCs, and the total is expected to grow to 2,600 by 2030. These centres are beyond just cost-focused operations; they are becoming pivotal to global enterprise strategies by driving innovation, building AI and digital capabilities, and strengthening R&D. UnearthIQ and Smartworks, through the SmartVantage platform, aim to fuel this momentum by providing global enterprises with a trusted pathway to establish, scale, and innovate in India.
Harsh Binani, Co-Founder at Smartworks, said, “With SmartVantage, our vision is to empower GCCs with a seamless, future-ready ecosystem — one that brings together world-class workspaces, curated partnerships, and actionable intelligence. Through our collaboration with UnearthIQ, GCC clients can access research-driven insights and innovation support that strengthen their expansion and transformation journeys in India.”
The GCC sector in India is delivering over $165–188 billion in gross output, contributing an estimated 4.7% to the country’s GDP. The UnearthIQ–Smartworks collaboration will serve as a catalyst to fuel this growth engine, helping global enterprises scale, innovate, and fully leverage India as a strategic hub for talent, technology, and transformation.