Universal Sompo General Insurance Unveils ‘Health Insurance Jaruri Hai’ Campaign to Promote A Plus Health Insurance Product

Mumbai, 7th April 2025: Universal Sompo has launched its latest advertising campaign, ‘Health Insurance Jaruri Hai’, aimed at enhancing health insurance awareness. This initiative highlights the company’s commitment to making health insurance a year-round conversation, extending beyond the traditional tax-saving season.

The campaign adopts a strategic multi-channel approach to ensure widespread outreach. As part of its digital engagement efforts, Universal Sompo has collaborated with prominent social media influencers such as Rachana Ranade, Chandni Mimic, Gurleen Kaur Tikku, Ujjwal Pahwa, and Diksha Arora. These influencers are helping amplify the message through engaging video content on Instagram, catering particularly to younger audiences who are increasingly turning to digital platforms for financial and healthcare insights.

Additionally, the campaign has been extended to radio broadcasts across major metropolitan cities, including Delhi, Mumbai, Kolkata, Hyderabad, Chennai, and Bangalore. To ensure inclusivity, the radio advertisements are available in multiple regional languages such as Tamil, Telugu, and Kannada, allowing for deeper penetration into diverse consumer segments. The brand has also deployed an extensive outdoor advertising strategy, with high-impact digital billboards placed in key Mumbai locations such as BKC, Goregaon, and Western Express Highway in Mumbai. Plans are in motion to expand this presence to multiple cities soon, ensuring maximum visibility and recall.

Speaking on the campaign launch, Ms. Varsha Gujarathi, Chief Customer Officer of Universal Sompo, emphasized the significance of year-round awareness regarding health insurance. “Raising awareness about health insurance is crucial and should not be confined to specific periods. Through this campaign, we aim to educate individuals about the continuous importance of being insured, ensuring they are prepared for unforeseen medical expenses at all times.”

This initiative reflects Universal Sompo’s commitment to proactive public engagement and education regarding health insurance. By leveraging an integrated approach that combines digital, audio, and visual media, the company is striving to reach various consumer demographics, reinforcing the importance of health insurance as an essential component of financial planning.