When it comes to buying a car, most people already have some preferences for the car color. If someone wants a specific color, they are sure to check with the dealer if that particular shade is available or not. Sometimes, car buyers are willing to wait several weeks to get their favorite color variant. So, what’s the most in demand car color? Do people prefer a particular car color over others? Well, to answer such questions, let’s take a look at some of the most popular car colors.
Black – It may seem a bit surprising, but black is the most preferred car color. Black is the top choice for sedans, coupes, convertibles, and sports cars. If we look at color characteristics, black is associated with qualities such as sophistication, mystique, power, and authority.
White – This is the second most popular car color. White is the preferred car color for utility vehicles, vans, minivans and wagons. White is associated with characteristics such as purity, cleanliness, simplicity, and innocence.
Gray – The third most popular car color is Gray. It’s essentially a neutral color and has qualities of both white and black. Gray has various associations such as formal, sophistication, conservative, balanced, detached, etc.
Silver – This is the fourth most popular car color. Silver has traits similar to gray, but it’s a lot more lively and fun. Silver may also exude other characteristics such as glamour, gracefulness, high-tech, and modern.
Blue and Red – These two are almost equally preferred, so can jointly share the fifth spot. While blue signifies royalty, trust, sincerity, and tranquility, red is all about energy, action, courage and strength.
It is important to note that the choice of color may vary based on the type of car. For example, the color preferences may be different for sedans, as compared to that of SUVs. Similarly, each car segment may have a different preference for the exterior color shade. The choice of car color may also vary based on where you live. The above list is a comprehensive one, which covers the average of color preferences for all types of cars.
Car color may not be the sole criteria for choosing a particular car, but it does play an important role in customer purchase decisions. That’s why carmakers nowadays offer a range of monotone as well as dual tone color options for customers. Some dealers even go a step further to customize the paint job, as per the customer’s request. Many carmakers have also introduced virtual customization platforms, where customers can choose the color, decals, accessories, etc., as per their choice.