Who Is Rupa Corporation Owner Laal Singh Chaddha?

While Rupa is a real company, the name Rupa used in the movie Laal Singh Chaddha is a fictional character

Released in August 2022, the movie Laal Singh Chaddha has attracted many controversies. The movie has also created confusion among viewers, as there is no clarity if the story is based on any real person or if it is a fictional story. One such confusion is the use of ‘Rupa’ in the movie Laal Singh Chaddha. This has led to many people believing that the character Rupa D’Souza (played by Kareena Kapoor Khan) is somehow connected to present day knitted garments manufacturer Rupa & Company Limited or Rupa Corporation. Let us deep dive into these stories and rumors and find out the truth.

Is Rupa Corporation owner Laal Singh Chaddha?

In the movie Laal Singh Chaddha, it is shown that Laal Singh Chaddha launches a company named ‘Rupa’. Laal Singh used this name after her love interest named Rupa D’Souza. As the company succeeds, Laal Singh Chaddha becomes rich. But it is important to remember that Laal Singh Chaddha is a fictional story. One can call it a Hindi version of Forrest Gump, which was released in 1994.

As such, there is no real connection between Rupa Corporation owner and Laal Singh Chaddha. The name ‘Rupa’ used in the movie is likely a paid brand integration, also called product placement. This is quite common in movies, where brands are promoted in a subtle manner. In Laal Singh Chaddha movie, other brands are also promoted such as Walkaroo shoes. Interestingly, Aamir Khan is also Walkaroo’s brand ambassador in real-life as well. So, the product placement is natural and strategic.

Who is the real owner of Rupa Corporation?

As mentioned earlier, Rupa name used in the movie Laal Singh Chaddha has no connection with any real person. It is most likely there only for promotional purposes. Rupa Corporation or Rupa & Company Ltd was founded in 1968, Kolkata by three brothers Pawan Kumar Agarwal, Ghanshyam Prasad Agarwal and Prahlad Rai Agarwal. The company focuses primarily on textile and apparel, widely known for its innerwear, casual wear and thermal wear.

The name Rupa has an interesting story, dating back to the time when unbranded products ruled the market. There used to be common names like ‘Asli Sona’, ‘Asli Hero’, etc. The Agarwal brothers took a different approach and decided to use the term ‘Chandi’. In Bengali, the word for Chandi is ‘rupa’, which is how the brand name ‘Rupa’ came into being. It is not connected to the name of any person, as shown in the movie Laal Singh Chaddha.

Rupa & Company is currently one of the largest hosiery brands in India. It also caters to export markets across the US, Europe, Middle East and Africa.