‘Z’ strengthens digital advertising revenue team; appoints Shipra Wahi as Chief Sales Officer for Zee 5

• Company aims to enhance profitability in the digital business by unlocking newer monetization opportunities
• Shipra to leverage her rich experience and help accelerate the growth strategy of Zee 5
• Mumbai, 26^th May 2026: In a move to accelerate profitability in the digital business and propel the growth momentum, leading Content and Technology powerhouse, Zee Entertainment Enterprises Ltd. (‘Z’), has further fortified its digital advertisement revenue team with the appointment of Shipra Wahi as Chief Sales Officer for Zee 5. In this role, Shipra will be responsible for driving the strategic revenue approach for Zee 5 across sales, strategy and operations with a strong focus on enhancing monetization opportunities to build a future-ready digital sales ecosystem. Shipra will be based out of the Company’s office in Noida and will report to Sandeep Mehrotra, Chief Operating Officer – Advertisement Revenue.

In line with its ambitions to build a robust growth trajectory for Zee 5, the Company is implementing the required steps to unlock newer monetization avenues that will contribute towards enhancing profitability in the digital segment.

Judicious investments coupled with a robust content slate and seamless user experience have enabled Zee 5 to build a positive growth momentum, and the Company remains focused on building scale by delivering meaningful value to the advertisers.

Speaking on the appointment, Sandeep Mehrotra, Chief Operating Officer – Advertisement Revenue, Zee Entertainment Enterprises Ltd. said, “The digital ecosystem is undergoing rapid transformation, with advertisers increasingly seeking integrated, data-driven solutions. As we continue to scale the digital business, further sharpening the monetization strategy for Zee 5 remains a key priority in order to drive meaningful growth. I am glad to welcome Shipra on board at this imperative juncture, who comes with a deep understanding of the digital advertising landscape. Her proven abilities to build high-impact revenue strategies will be instrumental in unlocking new growth levers that enhance Zee 5’s positioning as a compelling platform for advertisers. I look forward to working with Shipra and her team closely to build a robust and future-ready digital sales ecosystem.”

Shipra Wahi, Chief Sales Officer – Zee 5 added, “Zee 5 has established a strong growth foundation, and I am excited to be a part of its journey to deliver meaningful value in an evolving landscape. My team and I look forward to leveraging the platform’s strong market presence to build impactful advertising ecosystems, and drive deeper engagement with partners. By combining newer monetisation models with innovation in advertising solutions, we aim to create sustainable growth engines for the digital business in the long-term.” Shipra comes with over 20 years of experience across Financial Services, E-commerce, Consumer Technology and Consulting. Over the course of her career spanning India and Middle East, she has worked with global organizations including Citi, AT Kearney, Amazon and Meta among others. Previously, Shipra was associated with Meta, where she built and scaled creator partnerships, driving strategic growth and ecosystem development across the creator economy. During her journey, she has developed deep expertise in partnerships, digital ecosystems, monetization, and growth strategy across high-impact consumer and technology businesses.

In line with its strategic approach, the Company has also designed a unified, integrated advertisement revenue architecture under Sandeep Mehrotra, to capitalise on the increasing convergence between platforms and tap into high-potential segments to maximise revenue generation. The Company remains committed to enhance its financial foundation by strengthening its Human Capital to leverage the required capabilities and build a future-ready sales ecosystem.