Zillion partners with PayU to transform loyalty redemption experience at checkout

National, 5^th May 2025: Zillion, one of India’s largest multi-brand loyalty programs, today announced its partnership with PayU, India’s leading financial services provider to allow customers to seamlessly earn and redeem Zillion Coins across PayU’s extensive merchant network. This integration significantly expands the Zillion ecosystem, offering customers opportunities to accumulate and utilize their Zillion Coins across a more extensive portfolio of brands.

Zillion customers will now be able to automatically earn Zillion Coins on all qualified merchant transactions on the PayU checkout page. Furthermore, the partnership introduces a flexible redemption capability, allowing customers to convert their accumulated Zillion Coins into virtual currency to offset purchase costs with participating PayU-enabled merchants. The versatility of this program extends beyond the immediate transaction environment, as Zillion Coins earned on a specific transaction on PayU can be redeemed across Zillion’s entire merchant network. This will create a streamlined journey that delights customers while enabling PayU-affiliated merchants to drive higher conversions and establish deeper connections with payment-active customers at scale.

Commenting on the partnership, Kohinoor Biswas, Head, Consumer Business, said, “Over the years, Zillion has built an extensive network of partners that comprise of merchants across categories, including retail, fuel, banking, payments, automobiles, healthcare, entertainment, hospitality and travel. We are committed to expanding our portfolio of partners so as to ensure customer delight in every shopping experience. This unique partnership with PayU opens new avenues to take loyalty to the next level. It also adds a diverse set of brands in our portfolio that the Zillion customers could leverage to earn and redeem Zillion Coins, further enhancing our brand affinity. We will continue to explore new partnerships to further enhance our partners network and build Zillion as the go-to destination for loyalty.”

“The future of digital commerce lies at the intersection of payments and loyalty. Our partnership with Zillion transforms this vision into reality by connecting 130 million reward-active consumers with PayU’s massive merchant network through a seamless checkout experience. For customers, this means instant gratification—earning and redeeming Zillion Coins directly on the checkout page. For merchants, it delivers measurable business impact through higher conversion rates, increased transaction values, and stronger customer relationships. By unifying these experiences, we are creating a unified commerce ecosystem where every transaction delivers incremental value beyond the purchase,” Nikhil Mehta, Senior Vice President – Head of Partnerships & Business Head – Growth Initiatives (Cross Border Payments, Affordability & Prepaid) added.