Zupee Reimagines Ludo and Creates a Category Played by 150 Million Indians

When Zupee set out to reimagine Ludo, it wasn’t stepping into an existing market – it was creating one. Today, with over 150 million users and 12.5 billion gameplays, Zupee has not only strengthened its lead but firmly established itself as the creator of India’s skill-based Ludo category.

Creating the Category, Setting the Rules

Zupee was the first to introduce skill-based Ludo formats in India – Ludo Supreme, Ludo Turbo, and Ludo Supreme League – turning a beloved board game into a fast-paced, mobile-first competition that rewards strategy over luck. Innovations like Dice-less mode and move-based scoring broke the old dependency on luck, making the game faster, more exciting and perfectly suited for the under-10-minute attention span of today’s players.

Innovation Rooted in Bharat’s Culture

Zupee combines the nostalgia of a classic Indian game with cutting-edge technology to create something both familiar and refreshingly new. Features like RNG certification, a no-bot policy and blockchain-backed fair play ensure transparency and fairness, while a strong commitment to responsible gaming keeps the experience safe and inclusive for all.

Defines and leads skill-based gaming’s future

Zupee’s reach extends from big cities to the smallest towns, proving that meaningful entertainment knows no boundaries. Every new gameplay, format and feature reinforces one truth: Zupee didn’t just enter this space – it built it, scaled it and now defines it.

As it continues to grow, Zupee remains focused on creating a gaming ecosystem that is skill-first, culturally rooted and responsibly built for scale – leading the way not only in numbers but in shaping the future of India’s online gaming.