Livlong 365 expands healthcare offerings with New SME-Focused Vertical

Mumbai, 3rd March 2025 – Livlong 365, India’s leading OPD health-tech platform, today announced the launch of its new healthcare vertical catering specifically to the Small and Medium Enterprises (SME) sector. With this strategic expansion, Livlong 365 aims to address the growing demand for affordable, comprehensive employee well-being solutions tailored for SMEs.

Since its inception in 2021, Livlong 365 has been committed to revolutionizing India’s healthcare sector by making outpatient department (OPD) services more structured and accessible. The company, backed by the IIFL Group, has consistently achieved profitability while scaling its operations and expanding its offerings. Now, with its latest initiative, Livlong 365 is set to bridge the gap in healthcare benefits available to SME employees, a largely underserved segment.

Addressing a Critical Market Need

India’s SME sector is experiencing rapid transformation, driven by increasing formalization, technological adoption, and improved access to credit. However, many SME employers still lack structured employee healthcare benefits, leading to challenges in talent acquisition and retention. Recognizing this gap, Livlong 365 has developed bespoke employee well-being solutions that cater specifically to SMEs, ensuring affordable and high-quality healthcare access for their workforce.

“Our expansion into the SME segment is a natural progression for Livlong 365 as we continue our mission to make healthcare services more inclusive and accessible,” said Gaurav Dubey, Founder and CEO of Livlong 365. “SMEs are the backbone of India’s economy, yet many lack structured employee benefits. We aim to change that by providing tailor-made, cost-effective solutions that will empower SME employers to offer top-tier healthcare services to their employees.”

Tech-Enabled, Customizable Healthcare Solutions

Livlong 365’s SME healthcare solutions leverage cutting-edge technology to deliver seamless, cashless, and comprehensive healthcare coverage. The company has built a robust in-house tech infrastructure that enables efficient risk management, seamless reimbursements, and real-time service accessibility.

Key highlights of Livlong 365’s SME healthcare vertical include:

• Comprehensive Employee Health Plans: Customized plans that combine OPD services, hospitalization cover, and wellness benefits.

• Affordable and Scalable Solutions: Designed to cater to SMEs of varying sizes, ensuring flexibility in pricing and coverage.

• Cashless Healthcare Access: Employees can access doctor consultations, diagnostics, and medicines seamlessly via the Livlong 365 platform.

• Strong Distribution Network: With a growing team dedicated to SME outreach, Livlong 365 is focused on expanding its presence in Tier 1 and Tier 2 markets where SME penetration is high.

Scaling for Growth

With profitability and a strong cash flow position, Livlong 365 is entering a high-growth phase. As part of this expansion, the company plans to scale its SME-focused distribution team to 100 professionals over the next 12–18 months. This move aligns with Livlong 365’s vision to enhance healthcare accessibility across India while strengthening its leadership position in the OPD and retail health insurance space.

“The response from SMEs has been overwhelmingly positive,” added Dubey. “Many SME employers are investing in structured healthcare benefits for the first time. We are not only providing them with solutions but also educating them on the importance of employee well-being and how it impacts business growth.”

Livlong 365 continues to be at the forefront of health-tech innovation, offering cutting-edge solutions that redefine healthcare accessibility and affordability in India. With this expansion, the company is poised to make a significant impact in the SME sector, fostering a healthier, more productive workforce across the country.