ZEE concludes R.I.S.E journey with engaging last chapter in Kolkata

~ Carried forward the immersive format of Mumbai, Delhi, Bengaluru and Chennai chapters ~

Kolkata, 29th July 2025: Zee Entertainment Enterprises Ltd. (ZEEL), one of India’s leading entertainment powerhouses, concludes its multi-city flagship initiative R.I.S.E with an impactful event in Kolkata on 28th July. After successful editions in Mumbai, Delhi, Bengaluru and Chennai, the Kolkata chapter brought together an eclectic mix of India’s most forward-looking marketers, growth-stage businesses, and retail visionaries.

The event carried forward the immersive format of the previous chapters, with engaging keynote sessions, curated experiences, and insightful discussions focused on how ZEE’s full-funnel advertising ecosystem is helping brands scale across India. This includes ZEE’s portfolio of over 50 channels, ZEE5 (OTT), YouTube network, social platforms, regional IPs, and a nationwide influencer network—all seamlessly integrated to deliver ultimate business solutions at scale.

Strengthening this offering is ZEE’s tech-first approach, which focuses on combining content creation with emerging technologies to identify value-driven opportunities, enhance targeting, and deliver improved consumer experiences to enable brands to convert storytelling into measurable outcomes.

Speaking on the launch, Mr. Ashish Sehgal, Chief Growth Officer, Zee Entertainment Enterprises Ltd., said: “Kolkata, with its dynamic business ecosystem, has been the perfect finale to the R.I.S.E journey. Through R.I.S.E, we aim to help brands turn powerful storytelling into tangible business success. As we close this chapter, our commitment to empowering businesses through innovation and collaboration remains stronger.”

Conceptualised as a flagship initiative, R.I.S.E stands for Results | Integration | Strategy | Engagement. Through the initiative, ZEE aims to earn trust through value-first storytelling and giving businesses tools that convert media into measurable growth. It’s designed as a powerful platform to unite India’s marketing, media, and investment communities. The platform brings together a diverse mix of visionary brand builders, senior marketers, retail clients, venture capitalists, new-age digital businesses, and small business entities who are all looking to scale, disrupt, and grow in today’s evolving market landscape.

The successful culmination of the event in Kolkata reinforced ZEE’s commitment to empower brands and foster growth in key markets across India.