CCI Projects Unveils “The Heart of Borivali” campaign as part of strategic brand refresh for Rivali Park 2

New identity highlights community-first living, elevated customer experience and launch of an upcoming premium residential tower in Borivali along the Western Express Highway

Mumbai, September 3^rd 2025 — CCI Projects, a leading developer in MMR, unveiled its new integrated campaign, “The Heart of Borivali,” as part of a strategic brand refresh for Rivali Park 2 for the ongoing phase in the company’s flagship project in Mumbai’s western suburbs. The reimagined vision applies exclusively to Phase 2 of the development and reflects a renewed commitment to community-centric, modern living, ahead of its highly anticipated launch.

Set against the evolving aspirations of Mumbai’s urban homebuyers, “The Heart of Borivali” positions Rivali Park 2 not just as a residential address, but as a vibrant hub of connected living that celebrates authenticity, aspiration and a deep sense of belonging.

Conceptualized and executed across digital, OOH, and on-ground formats, “The Heart of Borivali” is designed as an immersive campaign platform that celebrates the essence of suburban life. A key focus is on visual storytelling, highlighting real experiences, local nuances, and customer-first moments that differentiate Rivali Park 2 in a competitive market.

Alongside high-impact OOH creatives and refreshed on-site branding, CCI Projects will soon launch an upgraded sales experience centre and model apartments that physically embody the campaign’s core themes of community, place-making, and elevated experience.

The campaign also signals CCI Projects’ renewed focus on brand-building as a long-term differentiator. Rather than leaning solely on sales, the brand refresh for Phase 2 establishes a creative framework that supports future launches, sustained digital engagement, and community activations, all under a unified storytelling umbrella.

Talking about the campaign, Rohan Khatau, Director, CCI Projects, said, “This brand refresh is more than just a cosmetic upgrade. It signals our renewed focus on customer centricity, community values and place-making. The ‘Heart of Borivali’ campaign marks a critical milestone in CCI Projects’ broader strategic vision to reclaim leadership in Mumbai’s Western suburbs by delivering differentiated, quality-first residential offerings rooted in trust, transparency, and long-term value creation.”

With this fresh creative articulation, CCI Projects aims to establish Rivali Park 2 as the emotional and social epicenter of Borivali, aligning with the evolving aspirations of millennial and Gen Z homebuyers. From young professionals and nuclear families to first-time homeowners, the campaign speaks to an audience seeking connected living in the city without compromising on lifestyle, comfort, or cultural belonging.