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The iPhone 17 launch was supposed to be Apple’s big day. Instead, it became a lesson in guerrilla marketing.
As eager buyers queued outside BKC’s Apple Store, Flipkart Minutes quietly set up a moveable stage: a high-definition digital billboard positioned just beyond the entrance gates. Its mission? To prove that a delivery can be as newsworthy as the product itself.
A customer ordered the phone and had it in hand within minutes. Seconds later, a crystal-clear selfie shot on the new device flashed across the billboard, featuring the triumphant buyer with the waiting crowd in the background. The caption “Captured on iPhone 17, bought on Flipkart Minutes” turned the photo into a public headline.
Passers-by whipped out their own phones to record the moment. Influential accounts amplified it across X, and suddenly Apple’s carefully choreographed launch shared the spotlight with a competitor’s lightning logistics.
In one stroke, Flipkart demonstrated that speed can outshine spectacle. By merging real-time social media with clever outdoor placement, the brand turned a routine delivery into a cultural flashpoint—showing that in today’s attention economy, the fastest story wins.
Reference Link –
https://x.com/abhicheesecake/status/1968866674662080527?s=12
https://x.com/Musafirr_hu_yar/status/1968929278055076195
