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MomJunction’s M-pact Awards Spotlight Regional Ecosystems as Hyperlocal Influence Drives India’s ₹3,500 Crore Creator Economy
Hyderabad, November 26, 2025 – MomJunction launched India’s first geo-specific creator recognition program with the inaugural M-pact Awards in Hyderabad, celebrating regional mom influencers as India’s ₹3,500 crore influencer marketing industry shifts toward hyperlocal community engagement.
The event at Novotel Hyderabad Convention Centre brought together 100+ mom creators and industry stakeholders. Madhuri Krishna won the Best YouTube Mom Influencer while Lahari Arundhati claimed the Star Mom Influencer of the Year among 20+ winners across parenting, wellness, and lifestyle categories.
“Regional mom creators are the backbone of authentic influence in India’s parenting ecosystem,” said Natasha Garyali, VP of Strategic Partnerships, MomJunction. “A Hyderabad mom sharing breastfeeding journeys in Telugu, recommending neighborhood pediatricians, navigating local schools—that hyperlocal trust translates into real purchasing power. We are making regional impact visible and valuable – it’s about being pro-local, pro-community, pro-authentic.”
“Regional influencers are helping redefine influence by building trust where it matters most—within communities,” said Priyanka Verma, Marketing Director, Danone India. “A voice that is authentic, hyperlocal, and deeply impactful, they create conversations that drive real consideration and decision-making.”
Aptagrow and Tedibar partnered as Title and Co-Title Sponsors, with Apollo Pharmacy, Apollo 24X7, Philips Avent, and Himalaya Baby as powered-by partners.
MomJunction will expand M-pact Awards to 10 cities by 2026, including Chennai, Trivandrum, Kolkata, Jaipur, Ahmedabad, Bangalore, Mumbai. Each city edition will honor local creators with regional language categories —building India’s first decentralized creator recognition program that celebrates unique regional ecosystems.
