Newspatrolling.com News cum Content Syndication Portal Online
New Delhi, 17th December 2025: ShareChat, India’s leading homegrown social media company, today announced the rollout of parental controls and advanced content rating features on its micro-drama app – QuickTV. With this move, it becomes the first platform in India’s emerging micro-drama ecosystem to implement accessibility controls, reinforcing its commitment to building accountable and safer access to digital entertainment.
While the micro drama industry scaled in the last 3 quarters, QuickTV has rapidly emerged as a go-to destination for snackable and bite-sized episodic content formats across multiple Indian languages, offering culturally rooted stories designed for everyday viewing moments. As the industry gains more users, ShareChat is at the forefront of developing systems to ensure compliance that suit the episodic vertical format.
Following global standards for vertical episodic content, we have launched pin based parental controls. This ensures all content rated above U/A13+ which may contain gore, violence, and otherwise age sensitive content can be made off limits to young users by activating the parental control feature. With the introduction of parental controls, Quick TV will now enable structured access to content based on clearly defined age brackets ensuring shows are demarcated under U (Unrestricted Public Exhibition), and U/A (Parental Guidance Required) – further categorized under U/A 13+, U/A 16+ and A (Adult) categories. This ensures that parents can comfortably control what younger users have access to including age-appropriate content libraries.
“As micro-dramas increasingly mirror mainstream content narratives in theme and intensity, the need for clearer classification, age-appropriate access, and platform accountability have become paramount. Being pioneers in the segment, Quick TV will continue to work towards compliance measures that ensure safer access to content for relevant audiences. While the existing grievance redressal mechanism alongside the launched parental controls and advanced content rating systems reflect our commitment towards accountable accessibility, the short and vertical format of content needs to develop dynamic disclaimers owing to the nature of its format – allowing the digital entertainment ecosystem in India to grow in a structured and sustainable way,” Ankush Sachdeva, Co-Founder & CEO, ShareChat, stated.
The initiative also aligns with the growing focus on regulating digital entertainment formats that blur the lines between social content and scripted storytelling. By operationalising advanced content rating and parental controls early on in their journey, QuickTV becomes the first micro-drama platform addressing these concerns, translating policy intent around responsible content distribution into tangible, technical product solutions. Apart from this, users can share suggestions, grievances or feedback about the content including its rating, type or quality, through ShareChat’s content redressal mechanism that allows them to reach out to the platform directly.
Within months of the launch, the Quick TV app crossed 25 million+ downloads, establishing itself as India’s first large-scale platform dedicated to short, serialized storytelling. At present, QuickTV hosts close to 350 original series, and each title typically features 50–100 short episodes, offering depth and binge-worthiness within compact runtimes.
With strong adoption across Tier 2 and Tier 3 markets and a growing subscriber base, QuickTV reflects the evolving entertainment preferences of Bharat’s digital audiences. Through this launch, ShareChat continues to set benchmarks for responsible innovation in India’s digital ecosystem, balancing creative expression with user safety as the country’s entertainment landscape evolves.
