Ambuja Cements Fuels Economic Progress in Rural Chandrapur through Sustainable Livelihoods

· Ambuja Cements has conducted business training programs and financial literacy sessions focusing on women’s empowerment.

· 180 families in Lakhampur have embraced goat rearing as an additional business to agriculture.

Maharashtra, 12 February, 2024: Ambuja Cements, the cement and building material company of the diversified Adani Group, through its CSR arm, has consistently worked to improve the socio-economic landscape of Lakhamapur village located in the Chandrapur district of Maharashtra, specifically focusing on women’s empowerment and establishing sustainable agri-allied livelihoods.

Over the years, under its women’s empowerment program, Ambuja Cements has organized comprehensive business training sessions on business and financial literacy. The women of Lakhamapur have embraced these opportunities with enthusiasm, leading to the establishment of a diverse array of businesses, including grocery stores, clothing outlets, beauty salons, and tailoring services.

One key aspect of these efforts involves providing training and support to Self-Help Groups (SHGs) in Lakhamapur, highlighting the potential of goat rearing as a viable and sustainable business. A significant success story arises from the strategic shift towards goat rearing, with women recognizing it as a sustainable business model dependent on local markets. To support the success of goat rearing ventures, Ambuja Cements identified and trained women volunteers as Pashu Swasthya Sevikas (PSS), woman health volunteers equipped to provide health treatment to goats in the village.

Kalpana, a resident of Lakhamapur, has emerged as a PSS, offering invaluable assistance in rearing and goat management practices. Ambuja Cements has also facilitated training for women on preventive measures against health issues in goat rearing and minimizing their impact when they arise.

Currently, 180 families in Lakhamapur have embraced goat rearing as an additional business to agriculture. Over the past three years, active participation in goat rearing has surged, involving not only women but also their male counterparts. Families are now earning an average of 50 to 60 thousand rupees per year, significantly contributing to economic development within the village.

Looking ahead, the community aims to establish a dedicated marketing unit within the village for goat sales. Additionally, plans are underway to utilize goat waste materials as agricultural inputs, promoting a healthier environment, preventing diseases, and enhancing soil quality.

The transformative journey of Lakhamapur stands as evidence of Ambuja Cements, continuously working towards positive change in the lives of the communities it serves, supporting sustainable livelihoods and economic prosperity.