As we step into 2024, the landscape of marketing continues to evolve, shaped by technological advancements, shifting consumer behaviors and global socio-economic changes. In this dynamic environment, staying ahead of the curve is crucial for businesses looking to thrive. Let’s explore some key marketing trends that are expected to dominate the scene in 2024. Conversational Marketing and AI-Driven Interactions: In …
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Empowering the Grassroots: MSME Ministry’s PPP Strategies for Inclusive Growth
At the heart of India’s economic landscape lies the MSME sector, a pivotal force contributing 30% to the country’s GDP and generating 45% of its total employment opportunities. Recognizing the sector’s significance, the Ministry of MSME has embarked on a transformative journey, implementing innovative PPP strategies aimed at fostering inclusive growth. Despite their vital role, MSMEs encounter several challenges that …
Read More »10 Key Financial Metrics Every Investor Should Know
Introduction Retail investor participation in India’s financial markets has surged over the past few years, attributed to the emergence of online trading platforms that have revolutionised stock trading today. More than half of the active clients of the National Stock Exchange (NSE) come from online discount brokerages such as Zerodha, Shoonya by Finvasia, Upstox, Groww, and many others. The opportunity …
Read More »Revolutionizing Marketing Outreach : Navigate Challenges, Embrace Simple Yet Critical Solutions
In an age where digital transformation is the new norm, businesses are rapidly evolving their marketing strategies to keep pace. However, this evolution brings with it a host of global challenges. From the complexities of; Stringent data protection laws Crowded marketplace filled with similar outreach tactics Above points are just tips of icebergs. This article aims to delve deep into …
Read More »Indian Entrepreneur Develops novel one of a kind Radiative Cooling Headwear Cap. The product along with other consumer wearables opens possibility to a new billion dollar market
In the last several years, one has felt the summers getting hotter and drier every year. This is one of the direct effects of climate change and global warming. Across the world, one can clearly see the fingerprints of climate change and it is alarming, to say the least. While efforts are being made by government bodies, private agencies and …
Read More »Understanding The Impact of Inflation on Investments
Introduction Inflation refers to the situation where the price of goods and services gradually increases, resulting in an increase in the cost of living. The economic phenomenon has a significant impact on investments, particularly in a country like India. In recent times, millions of people have entered the financial markets in hopes of generating wealth, enabled by the emergence of …
Read More »Demystifying the Impact of ISV Incubation Centers on Startup Success
India is at the forefront of technology innovation and expansion. According to a report the SaaS segment in India is expected to grow 5-6 times to USD 65-75 billion by 2030, from USD 12-13 billion in 2022. According to the IDC report the revenue of India’s public cloud services market totaled $6.2 billion in 2022 and it is expected to …
Read More »Topps India Leaves Its Mark at Comic Con Bengaluru, Setting the Stage for an Even Bigger Splash in Delhi!
Topps India, the renowned collectibles company, took the Comic Con Bengaluru by storm, leaving enthusiasts and collectors alike in awe with an electrifying showcase of their latest and most sought-after trading cards. The Topps booth, a heaven for card enthusiasts, was abuzz with energy as fans flocked to get their hands on exclusive cards and engage in thrilling activities. One …
Read More »Top RegTech Solution Providers Revolutionizing Compliance in 2023
In the dynamic landscape of regulatory technology (RegTech), innovative solutions are crucial for businesses navigating the complex web of compliance requirements. As the RegTech market is poised to reach $16 billion by 2025, here’s a closer look at the top players driving this transformative growth. 1. Teamlease RegTech: Bridging the Compliance Gap Teamlease RegTech has emerged as a frontrunner in …
Read More »The Role of Big-Data Analytics in Financial Decision-Making
Introduction India’s stock market is known to be volatile, dynamic, and non-linear, suggesting the fairly complicated nature of trading that is becoming wildly popular among new generations. With the advent of digital technology and widespread smartphone adoption, India’s financial markets have been democratised by the emergence of online trading platforms such as Shoonya by Finvasia, Zerodha, Upstox, Groww, among many …
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