EESL Unveils Beta Version of eeslmart.in: India’s exclusive E-commerce Platform for Energy Efficiency Solutions

This platform dedicated exclusively to energy efficiency offers affordable energy-efficiency appliances and solutions, removing information asymmetry around benefits and availability of appliances.

New Delhi, February 05, 2024: Energy Efficiency Services Limited (EESL), a joint venture of Public Sector Undertakings under the Ministry of Power, proudly announces the launch of the Beta version of its revolutionary e-commerce platform – eeslmart.in. This B2C and B2B platform is set to become the go-to destination for energy efficiency appliances and solutions, offering universal access to affordable and sustainable options for environmentally conscious consumers.

The beta version of the platform debuts with a curated selection of energy-efficient appliances, including 9-Watt 3 Star bulbs, Invertor LED lamps, and 5 Star fans. EESL plans to expand its offerings to include 5 -star bulbs and other luminaires, super-efficient ACs, energy-efficient motors, Electric bicycles, and induction cookstoves etc. The aim is to position eeslmart.in as the premier destination for energy-efficient solutions, providing an affordable, seamless, and efficient procure-to-pay and order-to-cash experience.

Hon’ble Finance Minister has recognized the significant impact of LED lamps and the Streetlighting National Programme in her Budget Speech, emphasizing their contribution to Amrit Kaal. EESL’s digital initiative of an e-commerce platform dedicated exclusively to energy efficiency aligns with the vision to popularize energy-efficient solutions, fostering wider adoption of such products and services. Inspired by the Hon’ble Prime Minister’s Mission LiFE (Lifestyle for Environment), this move encourages inclusivity and collaboration, contributing to the achievement of sustainable goals set by the Government of India.

Mr. Vishal Kapoor, CEO of EESL, stated, “Our dedication to the development of eeslmart.in signifies a pivotal stride toward fostering a more energy-efficient future for India. Through the seamless integration of energy-efficient products, services, and financing through his portal, our objective is to empower environmentally conscious Indians, enabling them to make sustainable choices and bridging the information gap on energy efficient products and services. Initially focussed on the B2C domain, our platform will progressively shift focus to development of the B2B sector, underscoring our commitment to innovation and positive transformation. The Beta version’s go-live is just the beginning, and leveraging the insights gained, the website will be enriched with content to further inform citizens, emphasizing the benefits of energy efficiency, cost-effectiveness, and climate mitigation, fostering greater adoption of energy-efficient practices.”

Initially focusing on products, the platform will later expand to offer energy efficiency projects for small businesses, playing a pivotal role in India’s net-zero target. For more information and updates, please visit eeslmart.in. Going forward, a marketplace shall also be added on the portal where manufacturers shall be able to showcase and sell their energy efficient appliances on this marketplace.

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