Exotel Recognized in “The Contact-Center-As-A-Service Platforms Landscape, Q4 2024” by Independent Research Firm

Bengaluru, 20th February 2025: Exotel, a leading provider of customer engagement solutions, has been recognized in Forrester’s report titled “The Contact-Center-As-A-Service Platforms Landscape, Q4 2024.” Exotel believes this acknowledgement underlines their commitment to innovation in CCaaS and highlights their growing influence in shaping modern customer engagement practices. Exotel also believes it illustrates the results of Exotel’s transformative FY24, which saw the company become profitable, achieving positive EBITDA in both Q3 and Q4, expand into fast-growing international markets and improved its product lineup with AI-powered solutions.

Trusted across key sectors, including BFSI, retail, and e-commerce, Exotel’s CCaaS platform has been crucial in driving impactful business outcomes. The company continues to support and empower enterprises to achieve exceptional results by enhancing fraud detection and enabling secure interactions in BFSI, to deliver personalized engagement for retail customers as well as providing scalable solutions for high-demand periods in e-commerce.

The report authored by Max Ball, Principal Analyst at Forrester, provides an overview of 33 CCaaS providers that contact center leaders should use to understand the value they can expect from a CcaaS vendor. Forrester describes CCaaS as SaaS-based applications that enable brands to manage omnichannel customer interactions with agents for sales and customer service, providing tools and capabilities that maximize agent efficiency while improving the customer experience (CX).

Exotel self-reported the following extended use cases as the top three for which clients select them:

• Digital First Customer Service: Delivering seamless communication across digital channels like voice, SMS, WhatsApp to ensure consistent and connected customer interactions.

• Outbound Customer Interactions: Improved customer outreach and satisfaction through AI-driven campaigns and real-time updates.

• Agent Assist: Empowering agents with advanced tools that enhance productivity and enable smarter workflows.

Shivakumar Ganesan, CEO and Co-Founder of Exotel, said “Being recognized in Forrester’s report is an important milestone for us. In our opinion, it validates our efforts to empower businesses with scalable, AI-driven solutions that enhance customer experiences and operational outcomes. We take pride in our ability to meet the evolving demands of enterprises and remain committed to delivering meaningful impact globally.”

Exotel has entered high-growth markets like Saudi Arabia, the United Arab Emirates and the United States demonstrating impressive progress in its global expansion. The company’s global presence has grown considerably and new revenue streams have been opened up. With scalable AI-powered innovations created to meet the ever-more complex demands of contemporary customer engagement, Exotel has simultaneously advanced its product strategy. This dedication to innovation guarantees that companies have the resources necessary to provide seamless and effective customer interactions.

Exotel is poised for sustained growth in FY25 with its inclusion in Forrester’s report and a transformative year behind it. The company will continue to focus on AI-driven innovation, enabling enterprises to deliver exceptional customer experiences at scale, and expanding its global footprint.

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