From Bollywood to Business: Shraddha Kapoor’s New Venture PALMONAS Secures ₹1.26 Crore on Shark Tank India Season 4

PALMONAS onboarded Actor Shraddha Kapoor as a Co-founder last year

Pune, India, February 20, 2025 – Bollywood icon Shraddha Kapoor has taken a bold leap into the world of business by joining PALMONAS, India’s pioneering demi-fine jewelry brand, as a Co-founder. In a major boost to the brand’s expansion plans, PALMONAS secured ₹1.26 crore in funding for a 1% equity stake from prominent Shark Tank India Season 4 investors Namita Thapar, Executive Director of Emcure Pharmaceuticals, and Ritesh Agarwal, Founder of OYO. The funding was successfully secured by the brand’s founders, Amol Patwari and Pallavi Mohadikar.

PALMONAS’ pitch on Shark Tank India Season 4 captivated both Namita Thapar and Ritesh Agarwal, leading them to invest ₹1.26 Crore for a 1% equity stake. As one of the most influential investors on the show, both has been instrumental in mentoring and funding disruptive Indian startups. Their backing of PALMONAS signals strong confidence in the brand’s potential to revolutionize the demi-fine jewelry industry.

The pitch on Shark Tank India Season 4 was intense and challenging, but both sharks saw the unwavering commitment, enthusiasm, and vision of the founders. Recognizing their passion and the brand’s immense potential, both the sharks decided to invest ₹1.26 crore, reinforcing PALMONAS’ mission to redefine the demi-fine jewelry industry. This investment will drive PALMONAS’ expansion plans, scaling offline retail operations with exclusive experience stores in key metropolitan cities. Additionally, the funding will accelerate international expansion, targeting high-potential markets such as the US, Middle East, and Southeast Asia, where the demand for demi-fine jewelry is rising. A portion of the investment will also be allocated toward technological advancements, particularly AI-driven personalization, to help customers discover jewelry tailored to their style and preferences. With this infusion of capital and strategic backing, PALMONAS is poised to redefine the demi-fine jewelry industry and establish itself as a leader in the affordable luxury segment.

Actor and Co-founder of PALMONAS Shraddha Kapoor said: “Jewellery should be like your second skin—something you don’t have to overthink. Whether it’s stacked minimal rings or bold silver chokers, Palmonas is for everyone who loves expressing themselves without limits. PALMONAS is making luxury jewelry affordable and accessible, and I couldn’t be more excited to be a part of this journey. With the support of Shark Tank India platform, we are set to redefine the way India wears jewelry.”

Co-Founder of PALMONAS Amol Patwari on securing the Investment said, “Securing this funding on Shark Tank India Season 4 from Namita Thapar and Ritesh Agarwal is a testament to the immense potential of PALMONAS. Pallavi and I have worked relentlessly to build a brand that resonates with consumers, and this investment will allow us to push boundaries further. With Shraddha Kapoor now as a Co-founder, we are poised to accelerate our growth and make premium jewelry accessible to a wider audience. The trust in our vision reinforces our commitment to bringing high-quality, stylish, and affordable demi-fine jewelry to every household.”

“Shark Tank Indian Season 4 wasn’t just about raising funds—it was about showing India what demi-fine jewellery is and why it matters. This is just the beginning. This funding marks an exciting new chapter for PALMONAS. Amol and I are dedicated to expanding our product range, strengthening our digital and retail presence, and investing in innovation. Having Shraddha Kapoor on board gives us an incredible advantage in connecting with a wider audience. Additionally, Namita and Ritesh’s mentorship and expertise add to our strength. We are ready to take PALMONAS to the next level and redefine the demi-fine jewelry industry in India,” says Founder Pallavi Mohadikar of PALMONAS.

In just two years, PALMONAS has gone from a disruptive idea to India’s most exciting jewellery brand—and the momentum isn’t slowing down. With 5 retail stores launched in just 3 months and backing from Shark Tank India Season 4 investors Namita Thapar and Ritesh Agarwal, the brand is expanding rapidly. With this fresh infusion of funds, PALMONAS also is gearing up to dominate the demi-fine jewelry market, offering contemporary, high-quality, and affordable pieces for the modern consumer. The brand will focus on expanding its collections, enhancing customer engagement, and leveraging Shraddha Kapoor’s influence to reach a wider audience.