HomeShop18– Company Profile

HomeShop18 is a leading online as well as TV shopping platform. The company was launched in 2008 and is a part of the Network 18 group. HomeShop18 is considered a pioneer of TV shopping in India and it is the largest such enterprise in the country. It offers customers a wide selection of products across various categories such as clothing, cameras & accessories, automobiles, computers & tablets, mobile phones, electronics, fashion accessories, footwear, groceries, home & kitchen, health & beauty, electrical appliances, jewelry, stationery & office supplies, watches, toys, gifts & flowers, and sports & fitness. Customers can access these products on HomeShop18 TV channel, homeshop18.com or the HomeShop18 mobile app. The current selection of products at HomeShop18 is quite huge, as there are more than 1500 brands on sale, comprising both Indian and International brands. One of the key differentiating factors for HomeShop18 is that for many products, customers can watch the live demo and decide accordingly.

History:

HomeShop18 was launched in 2008, as a 24/7 shopping TV channel. It offered both entertainment and the option to place orders via a toll-free number. With the boom in e-commerce in the following years, the company launched its shopping portal and mobile app. The TV shopping platform is currently available on Dish TV, TataSky, Videocond2h, DD Free Dish and Airtel. The TV shopping channel is also available in various regional languages such as Tamil, Telegu, Marathi, Malayalam, Odia, Bangla, Punjabi, Gujarati, Asamia, Rajashthani, etc. HomeShop18 currently delivers to more than 3000 locations across India, covering almost the entire length and breadth of the country.

Funding:

HomeShop18 has received funding worth around $65 million through three rounds of funding. Top investors in HomeShop18 include OCP Asia, GS Shop, Network18 Group, and SAIF Partners.

Acquisitions:

HomeShop18 has acquired two companies, namely, Coinjoos.com and Shop CJ Network. Coinjoos was acquired in 2011 and Shop CJ Network was acquired in 2017. Coinjoos was an online music and books retailer and Shop CJ Network was a home shopping channel. The Shop CJ acquisition deal was worth around $27.4 million.

Competition:

HomeShop18 competes with other e-commerce companies such as Naaptol, Infibeam, Amazon, Flipkart, Snapdeal, Shopclues, etc.

About the Founders:

HomeShop18 was founded by Sundeep Malhotra, who served as the company CEO from July 2006 to August 2015. Sundeep Malhotra had also worked with other top companies such as United Colors of Benetton and PepsiCo. Sundeep Malhotra currently works as an independent consultant and advisor.