Pepperfry– Company Profile

Pepperfry is a leading online home and lifestyle store, offering a wide range of furniture and home decor products. Pepperfry was founded in 2011 by two friends, Ambareesh Murty and Ashish Shah. Pepperfry is headquartered in Mumbai and has offices, studio stores and warehouses in various cities in India such as Delhi, Gurgaon, Chandigarh, Ghaziabad, Jodhpur, Lucknow, Kolkata, Bhopal, Ahmedabad, Vadodara, Mumbai, Pune, Hyderabad, Goa, Bengaluru, Kochi, and Chennai. Pepperfry offers more than 1.2 lakh products to choose from across various categories such as furniture, decor, lamps & lighting, furnishings, kitchen, dining, housekeeping, and hardware & electrical. Pepperfry has also launched its furniture rentals service, which is available in top 8 cities in India.


Pepperfry’s journey began in November 2011 when two friends, Ambareesh Murty and Ashish Shah, came up with the idea of launching an online furniture store. Both founders shared common goals and they wanted to provide a more convenient way to people to shop for furniture and other home needs. was launched in January 2012 and since then, it has grown by leaps and bounds. As of now, Pepperfry has more than 3.8 million registered users and 17 fulfillment hubs across the country. Pepperfry delivers to more than 50 cities and sells a product every 25 seconds. The e-commerce portal gets more than 5 million visitors every month. In February 2017, it achieved the milestone of serving 4 million customer orders. In recent times, it has also launched other services such as furniture rentals, try & buy sofas, and furniture exchange.


Pepperfry is a well-funded startup and has received around $158 million through five rounds of funding. Top investors include Goldman Sachs, Norwest Venture Partners, Bertelsmann Investments, and Zodius Capital. The company is looking for more funds to improve its product and service offerings and to expand its presence in new towns and cities.


Pepperfry has not acquired any businesses till date. However, it is open to any bankable opportunities that may come along.


Pepperfry competes with other online furniture and lifestyle stores such as Urbanladder, Hometown, Housefull, Durian, etc. Leading e-commerce companies such as Flipkart, Amazon, Snapdeal, and Shopclues have also started offering furniture online, which is a new challenge for Pepperfry.

About the Founders:

Ambareesh Murty is one of the founders of Pepperfry and he currently serves as the Chief Executive Officer (CEO). The co-founder is Ashish Shah, who currently works as the Chief Operating Officer (COO). Shah had earlier worked with eBay Inc.

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