Mother Sparsh Launches #RecreateRituals Campaign to Celebrate Time-Tested Baby Care Wisdom with a Modern Touch

New Delhi, 16^th July 2025: Mother Sparsh, a leading name in natural and conscious baby care, announced the launch of its latest digital campaign, #RecreateRituals, aimed at educating and empowering mothers to embrace trusted traditions of Indian households when it comes to baby care skincare. The #RecreateRituals campaign invites mothers across India to join the conversation and celebrate the fusion of tradition and innovation. The campaign also focuses on spreading awareness about the Milky Soft Baby Care Range, crafted with the purity of Milk and Coconut Oil—two ingredients trusted by generations of Indian mothers.

Running over the course of a month, the campaign will ply in 3-phase with polls, carousels, and influencer-led stories depicted via photos and videos. With conversations ranging between tried and tested solutions by mothers over the years and how they are still relevant, the campaign will culminate with mothers sharing heartwarming photos of their children with grandparents, celebrating intergenerational bonds and wisdom.

Himanshu Gandhi, Co-Founder and CEO, Mother Sparsh, spoke about the vision behind the campaign: “Through the #RecreateRituals campaign, we wish to bring back the time-tested solutions that our grandmothers used for little children. While many scoff at them as redundant, time stands testament to the fact that a wise grandmother has always solved all of the baby-related problems for a new mother. Thus, we are celebrating this bond with mothers and creating awareness by providing them a solution to take care of their baby’s sensitive skin.”

Mother Sparsh’s Milky Soft Baby Skincare Range is the true epitome of this generational wisdom, with purity of milk lovingly bottled for modern mothers and babies of today’s time. With milk & coconut oil as trusted & time-tested ingredients, this skincare range is safer and gentler than chemical-based options in the market for babies. The skincare range highlights the gentleness of nature-based products, trusted by mothers across different generations.

The brand is committed to providing modern solutions to new-age mothers. Hence products such as Hing and saunf oil-based tummy roll-ons for colic relief, 99% Pure Water Unscented Baby Wipes, and natural mosquito repellents fly off the shelf. The campaign #RecreateRituals with Mother Sparsh further cements their endeavour and educates the new moms to rely on age-old wisdom, but with modern solutions.