Nimulid Strong Teams Up with Rajkummar Rao to Combat Neck Pain with 2X Diclofenac Power

Bengaluru; June 25, 2025: Mankind Pharma, India’s fourth largest pharmaceutical company, today announced acclaimed actor Rajkummar Rao as the new brand ambassador for its flagship brand, Nimulid Strong for Pain Relief Gel & Spray . This strategic partnership aims to firmly establish Nimulid Strong as the trusted “Neck Pain Specialist” for targeted pain relief, highlighting its remarkable ability to provide relief in just 2 minutes, while leveraging Rao’s relatable appeal and the product’s powerful 2X Diclofenac formulation.

Rajkummar Rao, celebrated for his versatile roles in critically acclaimed and commercially successful films like Stree, Srikanth, and Bareilly Ki Barfi, embodies the spirit of those who refuse to let pain dictate their lives. His genuine connection with everyday individuals makes him the perfect choice to represent Nimulid Strong, a brand committed to empowering people to overcome challenges and lead pain-free lives.

The topical pain relief market in India is a significant one, valued at more than ₹5000 crore. As the first major launch of the year for Mankind Pharma in this category, Nimulid Strong has already demonstrated strong performance, having sold around 20 lakh gels and 10 lakh sprays units, contributing approximately ₹15 crore in its first year. While the market is currently dominated by brands with a 1.16% diclofenac concentration, Nimulid Strong sets itself apart with a potent 2.32% concentration for more effective relief. Mankind Pharma is looking forward to further disrupting the category with other innovative formats like balms, roll-ons, and tablets in the near future.

“We’re absolutely thrilled to welcome Rajkummar Rao to the Mankind Pharma family, representing Nimulid Strong,” said Mr Joy Chatterjee, Vice President, Sales and Marketing Head, Consumer Business Unit, Mankind Pharma. “Rajkummar’s authenticity, relatability, and incredible craft resonate deeply with our audience, making him the ideal choice to represent Nimulid Strong – ‘The Neck Pain Specialist.’ Our mission is to empower individuals to overcome these challenges and lead pain-free lives, and with Nimulid Strong, they can experience relief in as little as 2 minutes. With Rajkummar on board, we’re confident we’ll strengthen Nimulid Strong’s position as a trusted and highly effective solution for quick, localized relief.”

Rajkummar Rao shared his thoughts on this association, stating, “As an actor, I understand the importance of being able to perform at your best, and pain can really get in the way of that. Nimulid Strong’s promise of 2-minute relief for neck pain is a game-changer. It’s a product that truly resonates with the everyday struggles we face, whether from long hours, screen time, or just daily stress. I’m excited to be a part of the Mankind Pharma family and to endorse a brand like Nimulid Strong that offers such effective and quick relief, helping people get back to their lives without pain holding them back.”

Nimulid Strong Pain Relief Gel & Spray is expertly formulated to deliver deep-penetrating action, offering rapid relief from pain, stiffness, and inflammation. The range is available in two potent formats: Nimulid Strong Gel for long-lasting relief and Nimulid Strong Spray for a hassle-free, on-the-go application, perfectly suited for active individuals.

This partnership underscores Mankind Pharma’s dedication to providing fast and effective solutions for contemporary pain particularly neck pain caused by digital fatigue, poor posture, and muscle stress. These issues significantly impact overall body function and can further lead to modern conditions like tech neck, work-from-home strain, and sedentary fatigue. Nimulid Strong aims to help users get back to doing what they love, free from pain.