Peak – Company Profile

Peak is a leading provider of decision intelligence services to businesses and organizations at global level. The company is headquartered in Manchester, UK and has offices in London, New York (USA), Brisbane (Australia) and Jaipur (India). Peak specializes in decision intelligence, which has become critical for modern businesses in today’s fast evolving marketplace. Decision intelligence has emerged as the key to boost growth, increase profits and achieve improved efficiency.

Peak’s decision intelligence services are powered by advanced AI (artificial intelligence) and data analytics. Not every business has expertise in these domains, which is where Peak comes into the picture. With Peak, businesses are able to gain a better understanding of their customers, market, competitors and other variables. With data intelligence, it becomes easier for leaders to take informed decisions in a timely manner. Peak’s decision intelligence services are results-driven, which ensures that organizations are able to derive tangible gains.

Peak’s decision intelligence services are powered in collaboration with companies like Amazon Web Services (AWS), Intel and UiPath. Such partnerships have helped ensure the best outcomes for Peak’s customers. Peak’s AI-based services can be implemented across most organizational functions such as supply chain, logistics, planning, and sales and marketing.


Peak started operations in 2014. The idea was very clear – to help organizations leverage data-based intelligence to power their growth. Peak has proved useful for several companies like KFC, JSW, PepsiCo, Nike, Superdry, PrettyLittleThing, CJ Group etc. Clients have reported tangible gains in terms of revenue, operational costs, and advertising spend.


Peak has received investments worth $117.7 million via five rounds of funding. Some of the top investors include MMC Ventures, Oxx, Praetura Ventures, SoftBank Vision Fund, Octopus Ventures, and Arete.


Peak has not made any acquisitions in recent times. However, there may be possibilities in the future as the AI and data analytics domain has witnessed several new startups in recent years.


Peak competes with companies like H2O AI, Accessible Labs Ltd., Growth Intelligence, Emarsys, Ometria, Infor, SAS Institute, Nextail Labs, and E2open.

About the founders

Peak was founded by Richard Potter, David Leitch and Atul Sharma. Potter currently serves as the CEO at Peak. Prior to Peak, Potter had worked with companies like Wolfson Microelectronics, UBS Investment Bank, and Cooper Software. He had studied at the University of Edinburgh.

Co-founder David Leitch currently serves as the CIO at Peak. Earlier, he had worked with Co-operative Banking Group, Royal Bank of Scotland (RBS) and Wm Morrison Supermarkets. He had studied at Edinburgh Business School, Heriot-Watt University, from where he received a master’s degree in management with business law.

Co-founder Atul Sharma currently serves as the CTO at Peak. His prior work experience includes assignments with companies like Eastern Software Systems, Mastek Ltd., Windsor Life Insurance, Logica UK, CGI, Wm Morrison Supermarkets, Datasys Consultancy Services, and The Economist. Atul has an executive MBA degree from Lancaster University Management School.

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