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A Movement to Empower Lives and Build a FIT India
Bengaluru, 10th March, 2025: Ushering in a new era of empowerment and innovation, Samir K. Modi, Founder and Managing Director, Modicare, introduces ‘Modiway – The New Way’, an initiative by Modicare.
Redefining the direct-selling landscape, Modiway integrates world-class, science-backed solutions with limitless entrepreneurial opportunities. It is a pathway to financial independence, holistic well-being, and personal fulfilment. Having pioneered India’s direct-selling revolution with the inception of Modicare in 1996, Samir K. Modi now reinvents the industry once again, inviting people to embrace ‘The New Way’.
Sharing his vision, Samir K. Modi, Founder and Managing Director, Modicare, said, “Modiway, The New Way, is my vision for the future—deeply rooted in purpose, transformation, and lasting impact. This initiative marks the beginning of a movement that prioritizes fitness and well-being while creating meaningful opportunities for people to turn their dreams into reality. With India’s entrepreneurial spirit and growing focus on health and wellness, we are poised to drive a nationwide transformation. The increasing demand for high-quality, effective solutions makes this the perfect time to launch and make a lasting impact across the country. We at Modicare, are committed to empowering people across India through innovation and entrepreneurship. Backed by expert advisors and a steadfast commitment to excellence, we are building a community that thrives on good health, purpose, and shared success.”
Rooted in this vision, Modiway introduces three dynamic categories:
- Shape Shift: ShapeShift range is a holistic, transformative approach to simplify weight loss & weight management for lasting results.
- Forest Nectar: A collection of products crafted with love and care, designed not only to nourish skin & hair, but to uplift your entire being.
- Soul Chef: A thoughtfully curated smart kitchen solutions inspired by Samir K. Modi’s passion for food and the joy of shared experiences. Each product is crafted with comfort and functionality in mind.
India’s direct selling industry is on a trajectory of exponential growth, projected to reach ₹1 lakh crore by 2033. Within this, the weight management market alone is set to surpass ₹3,15,000 crore by 2028, highlighting immense potential for Modiway’s health-focused initiatives. As the brand embarks on this transformative new chapter, it is poised to not only elevate lifestyles but also emerge as a leader in the wellness and direct selling space. With the expertise of industry advisors and a commitment to excellence, the brand aims to redefine industry standards and leave a lasting impact.
For over two decades, Samir K. Modi has been at the forefront of innovation, launching Modicare, India’s first direct selling company, and revolutionising the beauty industry with Colorbar Cosmetics. Modiway is his latest endeavour, built on a foundation of visionary change, breakthrough innovation, and an unwavering commitment to empowering individuals. It embodies his belief that dreams, when nurtured with passion, have the power to reshape destinies.
With a vision to build a FIT India, Modiway is more than just a brand; it’s beginning of a journey that integrates personal well-being with entrepreneurial growth. By championing a culture of health, empowerment, and financial independence, Samir K. Modi is redefining the future of direct selling in India, ensuring that every individual has the opportunity to grow, prosper, and succeed.
