Shaping India’s Beauty Landscape: Two Decades of Strategic Alliance Between Shoppers Stop and Estée Lauder Companies

India, 11^th August 2025: For two decades, Shoppers Stop and ELCA Cosmetics Pvt. Ltd. (a subsidiary of The Estée Lauder Companies) have worked in lockstep to shape the trajectory of prestige beauty in India. What began as a retail partnership has grown into a category-defining alliance – one that has introduced iconic global brands, set new standards in consumer experience, and built a luxury beauty network at scale. This 20-year milestone is more than a marker of time; it reflects the strength of a shared vision that continues to redefine what luxury beauty means for the Indian consumer.

Today, the partnership between Shoppers Stop and ELCA anchors one of India’s most expansive and high-performing prestige beauty networks – spanning over 150 touchpoints across 30 cities. Together, the companies engage millions of beauty consumers each year through a trusted retail presence, seamless omnichannel access, and a portfolio of globally loved brands. This scale has positioned the alliance as a key player in shaping how Indian consumers discover and experience luxury beauty. At the heart of the partnership is a shared focus on delivering immersive, high-touch experiences powered by trained beauty advisors, tailored consultations, and seamless online-to-offline integration. These efforts have helped set new benchmarks for how luxury beauty is retailed in India.

Beyond experience, the alliance has also played a formative role in building aspiration and category familiarity among Indian consumers. Together, Shoppers Stop and ELCA have brought global icons like MAC, Bobbi Brown, and Clinique into the mainstream conversation, while deepening affinity for brands such as Jo Malone London, Estée Lauder, and Tom Ford Beauty. This work has not only grown the category but also redefined how luxury beauty is understood, accessed, and embraced in India.

Commenting on the milestone, Mr. Biju Kassim, CEO of Beauty at Shoppers Stop, said, “Our partnership with ELCA has been instrumental in creating a world-class beauty experience for Indian consumers. Over the past two decades, our shared focus on premiumization, customer-centric innovation, and expanding access to iconic global brands has driven strong, sustained growth. As we look ahead, we remain committed to accelerating digital, strengthening omni-channel experiences, and scaling our brand portfolio to continue shaping the future of prestige beauty in India.”

Rohan Vaziralli, General Manager – ELCA Cosmetics Pvt. Ltd., added, “Shoppers Stop has been a trusted partner who truly understands luxury retail in India. Their instinct for the consumer, combined with our portfolio of prestige beauty brands, has helped shape a distinct, high-touch experience. Together, we’ve grown the category – and as the market evolves, so will our partnership.”

As they enter the next phase of their partnership, Shoppers Stop and ELCA remain committed to raising the bar for luxury beauty in India. With a shared focus on consumer experience, brand-building, and retail innovation, the alliance is poised to shape the next chapter of prestige beauty- bringing global standards even closer to the modern Indian consumer.