Square Plums– Company Profile

Square Plums is a leading chain of branded rental homes, which focuses on the needs and requirements of the millennial generation. Headquartered in Bengaluru, the startup has made it easier for young professionals to rent fully furnished homes. The branded rental homes by Square Plums are strategically located close to prime locations such as SEZ and IT Parks, something that makes them most appropriate for singles and young professionals. House owners can also benefit by partnering with Square Plums, as they can get higher rentals for their property. Tenants are verified by the company and most other processes are completed online, which is hugely beneficial for house owners.


The idea for Square Plums came to the founders when they noticed that renting accommodation in big cities such as Bengaluru was a huge challenge for young professionals. Online portals helped only so much since they were not up-to-date about available rental properties. Giving accommodation to singles is also something that home owners and societies like to avoid. There’s also the biases related to ethnicity and religion. Aiming to solve these problems, the founders, Rajesh Kumar Kotta and Hemant Attray, launched Square Plums in February 2016. Square Plums initially started operations in Bengaluru and now it has expanded its business to 4 other top cities. Professions from top companies such as Accenture, Capgemini, GE Capital, Oracle, Amadeus, Schneider Electric, LinkedIn, Mphasis, JP Morgan Chase, etc. regularly use rental homes provided by Square Plums.


Square Plums has received funding worth $450,000. The funds are being utilized for technology upgrades and to expand the network of properties and house owners.


Square Plums has not made any acquisitions till date, but is open to bankable opportunities that may emerge in the future.


Square Plums competes with other rental homes service providers such as Nestaway, Grabhouse, Nobroker, Zenify, Fella Homes, etc.

About the Founders:

Square Plums was founded by Rajesh Kumar Kotta and Hemant Attray. Rajesh is an investor, mentor and a passionate entrepreneur, who currently serves as the CEO of Square Plums. He is an alumnus of Birla Institute of Technology and Science. His career spans almost two decades and he has significantexperience in the hospitality ecosystem. His areas of expertise include business strategy, finance, system design and architecture, system and process automation and cost effective operations. Prior to launching Square Plums, Rajesh had founded two other companies – Clomoso Technologies and AccoTech. Hemant Attray is the co-founder and he currently serves as the COO of Square Plums. He is an alumnus of the Indian School of Business and Birla Institute of Technology and Science. Prior to launching Square Plums, Hemant had co-founded Antarix and ITFinity, and was a partner with TelNet Ventures.





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