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Sendha namak ke gunn, Iodine ki shakti, ab ek namak me
Chandigarh, March 04, 2025: Tata Salt, India’s leading branded iodized salt, has yet again strengthened its position as a market leader with the launch of Tata Salt 2in1 Shakti, a first-of-its-kind blend that combines the benefits of both Iodised Salt and Rock Salt in a single pack.
Rock Salt is valued for its mineral content, and Iodine is a vital micronutrient that supports mental development. With this launch, Tata Salt aims to provide an easy way to incorporate both benefits of Rock Salt and the goodness of iodine into everyday meals with a balanced taste.
Ms. Deepika Bhan, President, Packaged Foods – India, Tata Consumer Products, said “We are thrilled to introduce our latest innovation, ‘Tata Salt 2in1 Shakti’, which seamlessly combines the goodness of rock salt and iodized salt. By bringing together the best of both worlds in one convenient offering, ‘Tata Salt 2in1 Shakti’ upholds our commitment to delivering quality, and trust— attributes our consumers have come to rely on. We believe this holistic product will further strengthen our legacy of catering to evolving consumer needs and providing them with innovative solutions for a great lifestyle.”
Tata Salt 2-in-1 Shakti offers this unique combination of Iodised Salt and Rock Salt at an accessible price of Rs. 45 per kg, providing a wholesome choice for families seeking the benefits of both. This innovative offering complements Tata Salt’s existing range, ensuring consumers have diverse options to suit their preferences.
Tata Salt 2in1 Shakti is designed to cater to the evolving preferences of Indian households by offering a single, versatile solution for daily cooking needs.
As wellness continues to be a priority for consumers, Tata Salt remains steadfast in its mission to empower individuals to make informed dietary choices. The launch of Tata Salt 2 in 1 Shakti reinforces the brand’s position as ‘Desh Ka Namak’, dedicated to pioneering innovations that cater to the diverse needs of Indian households.
