Prime Video Dropped Original We Got You, Girl Yesterday, Bringing Beauty, Confidence, and Girlhood Together, Co-Presented by Foxtale and NIVEA

~ Three episodes of the series will drop every Tuesday ~

Mumbai, India – August 19, 2026: Prime Video, India’s largest streaming service for exclusive Originals, dropped its latest MX Original, We Got You, Girl, yesterday. A fresh weekly format hosted by actors Barkha Singh and Aisha Ahmed, this series brings together beauty, personal style, confidence, and conversations across 15 episodes. It follows real women across industries as they navigate relatable dilemmas and discover their best selves, with Manik Kaur, Etiquette and Transformation Coach, guiding them along the way.

From a new beginning to a little self-doubt or a fashion crisis, We Got You, Girl taps into everyday moments when you simply need your girls. Each episode follows a different participant, as Barkha, Aisha, and Manik decode what works for them, bringing together expert advice, practical solutions, and plenty of girl-gang banter. From beauty makeovers to personality and lifestyle transformations for every budget, these stories are tailored to the woman at their center, keeping the experience relatable, entertaining, and rooted in everyday life. Over five weeks, three episodes will drop every Tuesday.

The series brings together eight brand partners across categories, with Foxtale and NIVEA as co-presenting sponsors, Prega News as wellness partner, Campus Shoes as sneaker partner, Piramal i-choose as feminine hygiene partner, Emami 7 Oils in One as haircare partner, Hamdard Safi as natural glow partner, and GIVA as jewellery partner.

Through its beauty, self-care and lifestyle-led format, We Got You, Girl offers brands an authentic space to participate in real conversations, choices and transformations that shape each woman’s journey, allowing integrations to sit within the content, rather than outside it.

Gulshan Verma, Director, Amazon Ads, shared, “We Got You, Girl brings together an engaging content format with categories that naturally connect with the world of beauty, self-care, and lifestyle. The show creates opportunities for brands to be part of relevant, relatable moments, while keeping the audience experience at the center of the storytelling. With a strong line-up of partners coming on board, we’re excited to bring this format to audiences and create meaningful brand experiences within content that is entertaining and easy to connect with.”

Meher Sachar, VP, Foxtale said “At Foxtale, our philosophy is Surface to Source: every formula is designed to work from the source, through the surface, because we believe skincare is personal and should always be built around what works for you, not a universal fix. That’s exactly what makes We Got You, Girl such a natural fit for us. The show is built on the same idea: women discovering what makes them feel confident from within, rather than following a one-size-fits-all approach. As a Co-Presenting Sponsor, we’re delighted to partner with Prime Video on a format that brings together beauty, self-discovery, and entertainment in a way that feels relatable and meaningful.”

Shweta Dalal, Marketing Director, NIVEA India said, “At NIVEA, we believe confidence begins with feeling comfortable in your own skin and caring for it every step of the way. Every woman’s journey is unique, shaped by her own experiences, aspirations and moments of self-discovery. We Got You, Girl beautifully reflects this spirit by bringing together real women, relatable stories and personalized transformations. As a Co-Presenting Sponsor, we are delighted to partner with Prime Video on a format that goes beyond entertainment to celebrate self-care, confidence and the everyday support women deserve, while connecting with audiences through stories that feel genuine, relevant and deeply relatable.”

We Got You, Girl released yesterday exclusively and for free on Prime Video and on the MX Player Android app that has been refreshed with a new identity—MX Player by Prime Video. Three new episodes will drop every Tuesday, across mobile devices, Connected TVs, the Amazon shopping app, Prime Video, and Fire TV.

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