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The launch of these new stores highlights the brand’s commitment to strengthening its presence in Hyderabad and expanding its fashion footprint across India.
Hyderabad, India – February 12th, 2024: The Indian Garage Co. (TIGC), India’s leading homegrown fast-fashion brand launched two new Exclusive Brand Outlets (EBOs) in Hyderabad. The first store was opened in Vanasthalipuram on December 7, 2024, followed by another highly anticipated launch at Sarath City Mall opening on February 15th, 2025.
The brand has received immense love for its e-commerce platform from Hyderabad and is confident that the city will embrace this new venture with equal enthusiasm. The highly anticipated opening of the stores marks a significant milestone in the brand’s offline expansion, aimed at providing Hyderabad’s fashion enthusiasts with a cutting-edge and immersive shopping experience.
Spanning 2,300-square-foot complex outlet in Vanasthalipuram features the brand’s latest collections, offering customers a curated selection of trendsetting styles. This addition strengthens the brand’s presence in Hyderabad, following the recent opening of a 3,746-square-foot store at Sarath City Mall. Both stores are part of The Indian Garage Co. ‘s broader offline expansion strategy, which includes a 20% budget allocation to support growth. With a goal of having 100 stores across India, the brand aims to make Exclusive Brand Outlets (EBOs) contribute 30% of total revenue within the next 3 to 5 years, while empowering young fashion entrepreneurs along the way.
Speaking on the launch, Anant Tanted, Founder & CEO of The Indian Garage Co., said, “We are excited to introduce The Indian Garage Co.’s distinctive blend of fashion, innovation, and customer-centricity to the vibrant city of Hyderabad. This launch marks a key milestone in our mission to make our signature style accessible to a global audience. By creating immersive shopping experiences, we aim to bring our unique vision of fashion to even more customers. As we continue to expand our offline presence across India, we are committed to reshaping the fashion retail landscape and paving the way for our future growth in international markets”.
As part of its strategic offline expansion, The Indian Garage Co. plans to open new stores in key cities such as Lucknow, Pune, as well as two additional locations in Bengaluru and Cochin, continuing its nationwide growth trajectory.
“The brand has received immense love for its e-commerce platform from customers in Hyderabad and is confident that the region will warmly embrace this new venture,” said Alka Dembla, Head of Retail, The Indian Garage Co. “At The Indian Garage Co., we are committed to creating exceptional shopping experiences that perfectly combine style and accessibility. The launch of our Exclusive Brand Outlets in Hyderabad represents a significant milestone in our mission to connect with fashion enthusiasts Pan-India. These stores reflect our dedication to offering vibrant spaces where customers can explore, engage, and shop with style. We’re delighted about this new chapter and excited to continue expanding our offline presence in key markets across India.”
To celebrate the grand opening of the second store, customers can look forward to the exclusive in-store collections, exciting inaugural offers, and a special treat for the first 100 shoppers, who will receive ₹1000 worth of free shopping. The festivities kick off at 11 AM and the queue starts at 10.30 AM on launch day at the store—don’t forget to queue up early!
Apart from that, The Indian Garage Co. is hosting the biggest viral fashion sale event of the season: The Fashion Frenzy Sale! Mark your calendars for February 15th and 16th as the brand brings an incredible 48-hour mega sale, where everything is under ₹799/-. Shoppers can explore over 1500+ styles, including trendiest collections from across the globe—Streetwear, Resort Wear, Korean Collection, Bohemian Collection, and more.
The products are also available online via its official website, TIGC.in, as well as on major e-commerce platforms such as Myntra, Ajio, Amazon, Flipkart, Zepto, Snapdeal and UAE noon. The brand also has a presence in approximately 100+ Fashion Factory stores across India.
