The Meghalaya State Agricultural Marketing Board, Department of Agriculture and Farmers Welfare, Government of Meghalaya

National, 17th March 2025: The Meghalaya State Agricultural Marketing Board (MSAMB), Department of Agriculture and Farmers Welfare, Government of Meghalaya, has organized a Market Exposure Visit to Dubai from 16th to 18th March 2025. This initiative aligns with Meghalaya’s Vision 2028, which aims to transform the state into a USD 10 billion economy by leveraging its rich natural resources, strengthening international market linkages, and creating sustainable economic opportunities for its people.

The visit is a part of Meghalaya’s broader agenda to promote its organic and natural agricultural products, empower farmers through market access, and strengthen Meghalaya’s presence in the global agri-business sector. The United Arab Emirates (UAE) has been identified as a key market for Meghalaya’s produce, given its demand for high-quality products and its position as a global trade hub.

Nestled in the heart of Northeast India, Meghalaya, known as the “Abode of Clouds,” is home to unique ecosystems, fertile lands, and a predominantly agrarian population. With over 80% of Meghalaya’s population engaged in agriculture, the state has focused on developing sustainable farming systems, promoting organic cultivation, and integrating farmers into high-value global supply chains.

Meghalaya has taken progressive steps to enhance agricultural productivity, encourage farmer collectivization, and promote exports. Through initiatives like the Meghalaya State Agricultural Marketing Board (MSAMB), Farmer Producer Organizations (FPOs), and Mission Organic Value Chain Development (MOVCD-NER), the state has facilitated aggregation, value addition, and branding of its premium produce, including GI-tagged Khasi Mandarin, Lakadong Turmeric, organic Ginger, and Pineapple.

Key Events in Dubai:
The Meghalaya delegation, comprising senior government officials, FPO representatives, and entrepreneurs, will participate in the following key events:
17th March 2025: Product Showcase at Our Wellness Village Café, Sahara Centre, Sharjah
Exclusive promotion of Meghalaya’s organic products to UAE consumers and businesses.
Interaction with buyers, retailers, and hospitality industry stakeholders.
18th March 2025: Promotional Event at Lulu Hypermarket, Silicon Oasis, Dubai
Display and retail promotion of Meghalaya’s premium agricultural products
Meetings with trade partners to expand export volumes and explore new product categories.

The state’s “Meghalaya Model of Development” focuses on sustainable economic growth while ensuring environmental conservation, local community empowerment, and inclusive progress.

Recognizing the potential of Meghalaya’s organic produce in international markets, MSAMB signed an MoU with Lulu Group International in November 2023 anchored by The Agricultural and Processed Food Products Export Development Authority (APEDA). This strategic partnership has already resulted in the successful export of GI tagged Khasi Mandarin, Pineapple, and Ginger to Dubai, marking a significant milestone in Meghalaya’s agricultural export journey.

Building upon this success, the Dubai Market Exposure Visit will further strengthen trade relationships, open new channels for export, and enhance global awareness about Meghalaya’s unique agricultural offerings

The Market Exposure Visit to Dubai is designed to:

Strengthen trade and business linkages between Meghalaya and the UAE.
Provide farmer representatives with direct exposure to global market trends and consumer preferences.
Promote Meghalaya’s organic and GI-tagged products in the UAE retail sector.
Encourage investment in Meghalaya’s agribusiness sector through collaborations with global buyers.
Expand the export footprint of Meghalaya’s agricultural products, enhancing income opportunities for farmers.
The initiative is expected to boost Meghalaya’s agricultural exports, create new trade partnerships, and increase farmer incomes, all while positioning Meghalaya as a leader in organic and sustainable agriculture.

The Government of Meghalaya is committed to strengthening agribusiness infrastructure, enhancing value addition, and facilitating farmer access to international markets. Through its flagship “Meghalaya Collective” brand, the state is building a strong identity for its agricultural products, ensuring quality, traceability, and premium market positioning.

With continued efforts in organic certification, logistics enhancement, and strategic partnerships, Meghalaya is poised to become a key player in India’s global agri-export ecosystem.