Top 5 platforms offering digital marketing courses in India

The demand for digital marketers continues to grow in 2025, owing to the digital-first nature of most businesses, and the increasing use of AI in marketing. With consumer journeys typically becoming online, companies are looking at digital marketers who understand not only their consumer but also the latest suite of technologies and tools to get the most ROI on their marketing spends.

Traditional methods of marketing are no longer enough, brands now need professionals who can navigate SEO, paid media, analytics, content strategy, and a lot more. As per the State of Digital Marketing in India 2024-25 Report by IPSOS, there was a 29% growth in digital media spends, pegged at INR 40,800 crore in FY2024-2025, with digital media spending surpassing TV ads spending for the first time.

The role of Digital Marketers is expanding and becoming increasingly business critical offering great employment and earning potential whether one is looking at a job, offer services as a freelancer of or setting up their own agency. An understanding of GenAI alongside digital marketing tools will make one stand out and outshine their competition. With numerous platforms offering specialized programs, choosing the right one for can be overwhelming sometimes.

Here’s a look at five platforms offering digital marketing programs in India, each catering to different learning needs and goals:

IBM Digital Marketing and Growth Hacking Professional Certificate
The IBM Digital Marketing and Growth Hacking Professional Certificate is a beginner-friendly, fully online program designed to prepare learners for entry-level roles in about two months. To enrol in the course no prior experience required. Learners build real campaigns using tools like Google Ads and Meta, with a capstone project to showcase skills. The course includes an IBM certificate and career support, making it ideal for those starting in digital marketing.

NIIT Digital Marketing with GenAI Advanced Program
A carefully structured, industry-aligned program, NIIT’s Digital Marketing with GenAI Advanced Program is designed for graduates and final-year students across disciplines. With a strong job-oriented focus, it blends with the core digital marketing concepts like SEO, SEM, content, social media, CRM, and e-commerce along with the practical use of generative AI tools. Delivered entirely online over 23 weeks, the program features live mentor-led sessions, real-world assignments, and a capstone project. Learners build a job-ready portfolio and gain exposure to campaign management, Google Ads, and analytics. Placement assistance and career guidance ensure students are well-prepared to step into entry-level digital marketing roles. The program has a 100% placement record for eligible* learners.

ISB Professional Certificate Programme in Digital Marketing
Offered by the Indian School of Business, this 25-week online program is tailored for mid-to-senior professionals aiming to deepen their digital marketing expertise. It covers SEO, content, paid ads, analytics, and emerging tech like AI. Learners engage in 20+ projects, live masterclasses, and real-world case studies. The course is ideal for those with 6+ years of experience looking to lead strategic digital initiatives.

IIDE Digital Marketing Certifications
IIDE offers digital marketing certifications for students, professionals, and entrepreneurs, combining live training, AI-led modules, internships, and 1-on-1 mentoring. Programs range from short-term courses to an 11-month Postgraduate Program. With a 93% placement rate and MESC accreditation, IIDE equips learners for roles in SEO, SEM, content, performance marketing, and digital strategy.

Testbook Digital Marketing Career Program
Testbook’s 6-month Digital Marketing Career Program is designed for beginners and professionals seeking hands-on training. It covers SEO, SEM, WordPress, ads, analytics, content, and freelancing, with real-time projects and capstone work. Learners receive two certifications and personalized mentorship. Delivered via Slack, the course includes placement support and training on