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Streaming the Stardom: Bachchan Through the Decades with Ultra Media
Mumbai, 11 October 2025: This October, Ultra Play OTT – India’s exclusive Hindi OTT platform – pays tribute to the timeless legend Amitabh Bachchan with a month-long celebration titled ‘BigB ke Blockbusters.’ Launching on October 11, the festival marks the megastar’s birthday with a curated showcase of his most iconic films from across decades — capturing his evolution from the rebellious Angry Young Man of the 1970s to the refined patriarch of modern Indian cinema.
With its exclusive focus on Hindi content, Ultra Play OTT continues to honour the past while embracing the future — curating timeless classics, contemporary gems, and the icons who shaped Indian cinema. This October, viewers are invited to relive the world of Amitabh Bachchan, where every dialogue became a legend, every performance a memory, and every film a celebration.
As part of this tribute, Ultra Play OTT will run a catchy campaign of sorts, like a thematic mini-series titled ‘The Bachchan Era,’ tracing the megastar’s cinematic journey through four defining phases. Beginning with his rise as the Angry Young Man of the 1970s in cult classics like Don, Namak Haraam, and Roti Kapda Aur Makaan, the series then explores his reign as the Masala King of the 1980s with unforgettable hits like Coolie, Mard, and Naseeb through social media platforms. The campaign will highlight the Superstar’s transitions into his phase as the Gentleman Hero of the 1990s and 2000s in films such as Bade Miyan Chote Miyan and Cheeni Kum, culminating in his era as the Modern Master, featuring powerful and introspective performances in Eklavya, Wazir, and Teen Patti. Each phase encapsulates the timeless versatility of an actor who has continually reinvented himself, mirroring India’s cinematic evolution.
For over four decades, Ultra Media & Entertainment Group has been a trusted partner and storyteller in Bollywood’s journey — restoring, distributing, and preserving films that have defined generations. Having lived through the golden age of Hindi cinema and now leading the charge in the digital era, Ultra continues to bridge nostalgia with innovation. The ‘BigB ke Blockbusters’ festival reflects this enduring spirit — reviving the charm of classic cinema for today’s streaming generation.
“Amitabh Bachchan is more than an actor — he’s an institution. His films are milestones that shaped the identity of Indian cinema. For over forty years, Ultra has been a part of this cinematic journey — from celluloid to digital, from theatres to streaming. Through this festival, we are proud to celebrate his legacy by bringing his unforgettable performances to audiences everywhere,” said Sushilkumar Agrawal, CEO, Ultra Media & Entertainment Group.
“In today’s OTT era, where fast-paced content dominates, Ultra Play has carved a niche by celebrating classic Hindi cinema — the stories, the stars, and the soul that built Bollywood,” added Rajat Agrawal, COO & Director, Ultra Media & Entertainment Group. “With festivals like BigB ke Blockbusters, we’re not only honouring legends like Amitabh Bachchan but also reminding audiences why this era continues to define cinematic excellence.”
#BigBKaBlockbusterMonth will also feature interactive fan contests throughout October, inviting audiences to recreate Bachchan’s most iconic dialogues, scenes, or looks on social media. Winners will receive exclusive Ultra merchandise, OTT subscriptions, and digital features on Ultra Play OTT’s official platforms.
