Why Do Pizza Toppings Always Seem Less?

While advertisements show fully loaded pizzas, overall quantity of toppings almost always seems less than desired

Numerous pizza outlets have opened in the neighborhood, including leading brands and local shops. A common thread that connects most of these pizza stores is the minimal amount of toppings offered. While one may be expecting a liberal amount of toppings, it is often not the case. Let us discuss some key reasons why pizza toppings are always less than expected.

Buy starters, sides and desserts – One expects the pizza to be a fulfilling meal. But with only limited toppings, you actually become hungrier instead of feeling satiated. This is not by accident, but actually a clever trick used by pizza outlets. Their goal is to not only sell pizzas, but other stuff also such as starters, sides and desserts. When you know you will not be satisfied with the pizza itself, you order other items in the menu. As is evident, limited toppings on the pizza can actually be a way to prompt customers to order more items.

Order extra toppings – When toppings are limited, customers may request extra toppings on their pizza. This again helps the pizza outlet to increase the bill amount. Various pizza toppings options are provided to customers, so that they can choose their favorite. Most regular customers know that the regular pizza toppings are not enough. This is why they order extra toppings every time they order their pizza. By offering extra toppings, pizza outlets can also reduce the customers’ general complaint about not getting adequate toppings.

Toppings are costly – Pizza toppings, especially non-veg toppings, are relatively costly in comparison to other items used in the pizza. Since there is intense competition between various pizza outlets, everyone is making efforts to cut costs and stay competitive. This can be a reason why pizza toppings always seem less than desired.

Higher expectations – Customers generally form an opinion based on advertisements. In such ads, the pizza may be shown with a large amount of cheese and toppings. However, the reality is quite different. In the mind, the customer may already have formed an expectation about liberal amounts of cheese and toppings. But when the pizza is served or the box opened at home delivery, the toppings are way less. This higher expectation can also be a reason why pizza toppings always seem less.

Promote healthy choices – In addition to boosting their revenue, pizza outlets may also be thinking long-term. By offering a limited quantity of toppings, they may be trying to ensure healthy eating habits. Toppings could be more, but it could potentially make you feel bloated or overfed. Such cases can prompt customers to make fewer visits to the pizza outlet. That is not something that pizza outlets want. They want you to come and place orders as frequently as possible. By limiting toppings, the pizza outlet retains your cravings and your health, so that you keep coming back for more.