Godrej Security Solutions announces a new study report that gives an insight into India’s residential and commercial security habits
Bengaluru, 26th May 2022: Godrej Security Solutions, a business of Godrej & Boyce, the flagship company of the Godrej Group, today has revealed that 44 per cent of respondents are familiar with the nearest safety exits in case of a fire alarm at their workplace, while over 55 per cent are not familiar. The survey was conducted across seven key cities, with over 2100+ respondents. Godrej Security Solutions has been at the forefront to drive the awareness and strive to create attitudinal change around fire safety.
The country has been witnessing multiple fire accidents in the recent months, and it has questioned the fire compliance and fire ready protocols that establishments have. It was interesting to note that according to this survey, 58 per cent respondents were not confident about fire safety protocols in their homes, whereas 41 per cent respondents were extremely confident. This shows that there must be a systematic shift in the average consumer’s understanding of fire safety protocols and also gives us an insight into how citizens are more concerned now than before.
“It is critical to educate people and authorities about the importance of fire safety in existing buildings as well as in new construction. We have focused on fire safety awareness for the last couple of years as well. The primary aim of a research study like this was to understand the lack of awareness that is present among consumers even today not just about fire compliance but overall home security. Our aim was to gather insights on the current gaps and then help showcase the importance of adopting high -end technology when it comes to security – both in private and public sectors. The research was commissioned to assess the perspective of consumers when it comes to home and health security solutions and practices.” said Mr Pushkar Gokhale, Business Head, Godrej Security Solutions.
Earlier this year, Godrej Security Solutions announced a partnership with the Fire & Security Association of India to launch a specialised fire assessment that will begin with a pilot in Mumbai. The brand’s estimates that the total addressable health and home security market for FY 2022-23 in the country will reach around INR 600 cores with a CAGR of 15 %, given the rising adoption rate and demand for home and health security products.
There is a rising concern around the increasing incidents of fires in locations such as buildings and commercial establishments. Many of the country’s infrastructure is subjected to fire hazards and hence, it is important to be prepared in order to create a more fire compliant environment.