itel Unveils A90 Limited Edition with 128 GB storage variant, priced at just Rs. 7299 – Max Storage, Max Fun

• The 128GB variant follows the strong response to the A90 Limited Edition launch earlier this month, strengthening itel’s product line-up in the sub 8K category
• Combines military-grade toughness with the 3P promise of dust, water, and drop resistance, making it one of the most durable smartphones in the sub 8K segment

National, 13^th November 2025: itel has announced the launch of the 128 GB variant of A90 Limited Edition, an upgrade to the recently launched A90 Limited Edition. itel, a leading technology brand of Bharat, is renowned for its diverse range of durable, reliable and affordable products. The A90 Limited Edition 128 GB variant is a perfect combination of larger storage, a trendy design, and military-grade durability – offering Indian families a smartphone that balances style, strength, and affordability. itel enjoys immense trust in India, with a massive consumer base of 11Cr+ customers, complemented by a robust and wide network of 1000+ service centres spread across the country. itel products are sold at more than 1.3 Lakh retail outlets in India.

Reinforcing its tough durability, the device comes with the itel’s 3P promise – offering protection against dust, water and drops. The A90 smartphone is built with IP54 rated protection, making it super resistant to rain, dust, and the occasional spillages. Priced attractively at just Rs.7299, it is available in retail stores across India. It also offers a free screen replacement within 100 days – ensuring unbeatable reliability only provided by itel in India.

The highlight of the upgrade is the 128GB storage, which allows users to capture and save their everyday moments without worrying about space. Paired with 12GB (4GB+8GB*) RAM, the device ensures smooth multitasking, whether it is switching between social media, streaming entertainment, or handling work on the go.

On the design front, the A90 Limited Edition 128GB variant retains the striking Max design that has made the A90 series stand out in its segment, giving users a device that feels as stylish as it looks. This elegance is balanced with substance, as the phone is built with MIL-STD-810H military-grade certification and an IP54 rating, making it resilient against dust, water, and accidental drops. In essence, the phone has been built to last through both everyday use and the bustle of the festive season.

At the heart of the itel A90 Limited Edition lies a stunning 6.6-inch 90Hz HD+ display, complemented by immersive DTS-powered sound technology—crafted to captivate the senses with vibrant colours, crisp clarity, and ultra-smooth visuals. The addition of Always-on Display and an intuitive Dynamic Bar keeps users effortlessly connected with battery status, calls, notifications, and more without interruption. Photography enthusiasts will love the 13MP rear camera, enhanced with advanced image processing and a new sliding zoom button that makes capturing every moment easier than ever. The innovative sliding zoom enables quick, one-handed zooming and instant snapshots, ensuring you never miss the perfect shot. In addition to storage and durability, the device also focuses on everyday convenience. Features such as itel’s AI voice assistant and the Dynamic Bar simplify navigation and multitasking, while DTS sound technology enhances the audio experience. The new itel A90 Limited Edition with 128GB storage isn’t just a smartphone – it’s your perfect smart partner: powerful, intelligent, and stylish, built to match the energy of today’s Indian youth.

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