LEADING ENGLISH TEST PROVIDER, OET, LAUNCHES NEW BRAND TO PROPEL GLOBAL HEALTHCARE SECTOR

Mumbai, 27 May 2024: OET, a leading English language test provider, has launched a revitalized brand and a comprehensive suite of new brand creatives. This initiative aims to better meet the dynamic needs of healthcare professionals globally, underscoring OET’s commitment to supporting nurses, doctors and healthcare workers throughout their careers, and simplifying their journey towards global professional success.

For over a decade, the OET test has been at the forefront of English language testing for healthcare. The refreshed brand builds on this legacy, enhancing and synthesising its offering to outpace competitors in the healthcare sector and solidify its position as a market leader.

The rebrand includes a new creative identity, an updated website, and a brand film directed by Dentsu Creative. The film tells the story of a Kerala nurse and a successful OET Test candidate, Revathy Subhash. It recounts Revathy’s journey from India to the UK, her childhood aspirations to work overseas, and how OET unlocked her dream of living in England. The film illustrates how OET serves as a bridge for healthcare professionals to achieve their global ambitions.

Rebranding film link – https://oet.com/from-here-anywhere

Revathy Subhash and her husband, who met in nursing school, shared a dream of working in Europe. They faced a significant hurdle: their proficiency in English. Recognising the importance of language skills for their migration journey, Revathy and her husband turned to OET for assistance.

“OET provided me the resources, online classes, practice tests, and follow-ups I needed. With OET, I knew I was on the right track. We received the support to elevate our language skills, so we could live the life we dreamed of in the UK,” shared Revathy Subhash.

Marco Delgado, OET’s Chief Experience Officer, commented on the new brand positioning, saying, “The new brand unveiled today represents OET’s evolution to becoming the leading partner in empowering healthcare professionals with the knowledge, skills, and support they need to excel in their profession, whether domestically or overseas. This new brand platform and campaign allow us to cultivate a nurturing community and environment for our healthcare professionals around the world, built around our market-leading OET test. From when they begin preparing to take the OET test, to finding the first role in their dream healthcare career, OET will support them every step of the way.”

Executive Creative Director of Dentsu Creative, Sarah McGregor said the brand film embodies OET’s customer journey simply, yet effectively.

“In a market that’s often focused on numbers, test scores, and function-first, OET’s new brand campaign puts the candidate first. OET is not a transactional assessment, but rather an accelerant towards a goal – bridging healthcare professions with their dream across the world.”

The new OET brand features an enhanced suite of products, prominently showcased on an intuitive new website, ensuring easier access to resources at all career stages. The brand extensions include:

OET Test

Created by professional language researchers, the OET test is the preferred English proficiency language test for healthcare professionals globally.
Accepted by regulators and healthcare employers globally, the OET test draws upon real-life healthcare scenarios to prepare test takers for real workplace scenarios, encompassing reading, writing, listening, and speaking skills.

OET Ready

OET Ready is a comprehensive exam preparation offering.
The materials include practice tests, study guides and expert guidance, allowing test takers to boost their confidence while also achieving their best OET Test scores.

OET Career

OET Career provides healthcare professionals with employment resources like resume tips, career advice and destination guides, helping them find the best pathway to their dream destination.

OET Access

Geared towards organisations that use the OET test, OET Access includes a range of tailored products for employers, government, and healthcare regulators.
OET Access offers simplified results verification, and versatile solutions to support health institutions, empowering organisations to recognise English proficiency.

The brand campaign, launching on 27 May, will be promoted across digital, YouTube, and social media channels globally. These products are designed to support candidates beyond language testing, providing test-takers with employment opportunities, better test results, and support in moving overseas to achieve their career and lifestyle dreams.

The top 10 countries in which OET delivers testing include India, Saudi Arabia, the UK, United Arab Emirates, Pakistan, USA, Philippines, Kuwait, New Zealand, and Zimbabwe.

OET is a joint venture between Cambridge English (Aus) and Box Hill Institute.

The full OET product suite can be accessed through oet.com