Business-News

The way people shop in India is changing rapidly. More and more people (over 450 million!) now have money to spend on things they want, not just need. This means they’re looking for unique experiences, especially when it comes to gifts. Gifting is a huge part of Indian culture, with a market size of over $80 billion every year! But …

In recent years, the landscape of business-to-business (B2B) marketing has undergone a profound transformation, largely propelled by advancements in artificial intelligence. Generative AI has emerged as a game-changer, reshaping how businesses connect, communicate, and market their products and services. While integrated marketing is the path all businesses are traversing through, irrespective of the vertical and business modules, Gen-AI marketing forms …

Lately things have been a bit messy for global exchanges serving the Indian audience. Right from RBI’s move of blacklisting Binance, Kucoin, OKX and other international crypto exchanges, there’s a sense of tension as to what’s a safe, and secure exchange for the Indian audience to use. As regulations are uncertain and taxations are high users may prefer to use …

As ever-increasingly sophisticated technologies that require dexterous handling are integrated into production processes, more women enter traditionally male-dominated industries, particularly the manufacturing sector. The Indian electronic manufacturing sector is currently experiencing a significant and far-reaching transformation, accompanied by a notable surge in the active involvement of women in the workforce, thereby challenging entrenched stereotypes. The percentage of female workers in …

In today’s fast-paced work environment, where financial stress is a common concern, employers are increasingly turning to financial wellness programs to support their employees. These programs offer a range of benefits aimed at empowering salaried individuals to manage their finances effectively. Let’s delve into the key components and advantages of implementing such initiatives: ● Financial Education and Training: Workshops, seminars, …

CHENNAI, INDIA – MedExpert, a leading player in the Medical Billing and Consulting space, marked a significant milestone with its grand launch event held on March 13, 2024. The distinguished occasion saw the unveiling of the organization’s official logo by Chief Guest George Abatjoglou, President of EMS|MC. MedExpert, founded just six months ago, has rapidly grown into a robust organization …

Are you seeking a better work-life balance and you’re one among the Individual’s who’d be looking for opportunities that can be excelled with little to no experience? Well, Remote work is the answer for you. In today’s digital age it is now possible for Individuals to work from any location without the need for a traditional office set up. It …

Interactions between brands and customers have become more dynamic and personalized, allowing deeper engagements and real-time feedback Customer experience (CX) has been in focus since the early 20th century. It has now acquired even more importance for businesses in the age of social media. Earlier, CX was largely a one-way street, as businesses utilized marketing tools and competitive pricing to …

Waste management is one of the biggest challenges which India has been facing for the past several years. Despite carrying out several measures and trying out different techniques, government and private agencies have struggled to come up with the right methods to manage waste. With time, one has seen an increase in the amount of waste loitering around. While some …

In the contemporary landscape of corporate responsibility and sustainable business practices, the adoption of Environmental, Social, and Governance (ESG) principles has emerged as a defining metric for companies striving to balance profit with purpose. As organizations increasingly navigate the delicate equilibrium between conviction-driven initiatives and the pragmatic challenges of ESG implementation, the implementation of ESG principles has become a focal …