Business-News

Personalization in B2B Marketing – How is This An Important Trend for 2024

In the dynamic landscape of B2B marketing, staying ahead of the curve is imperative for businesses seeking to establish a competitive edge. As we step into 2024, one trend that continues to gain prominence and reshape the marketing terrain is personalization. Gone are the days of generic outreach and one-size-fits-all strategies; today, businesses are increasingly recognizing the transformative power of …

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Emotional Intelligence or Robo-Reps? The Debate on the Future of Sales in India

Chai might be the lifeblood of India, but in the bustling world of sales, a different brew is simmering: emotional intelligence (EQ) versus robo-reps—AI-powered salespeople. With the Indian digital economy estimated to reach $1 trillion by 2025 and e-commerce sales projected to hit close to $350 billion by 2030, the destiny of selling is at a transformative point. This article …

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ColossusTex: Transforming the Textile Landscape through Innovation and Sustainability

In the dynamic realm of the textile industry, where innovation and sustainability are becoming increasingly pivotal, ColossusTex emerges as a trailblazer, spearheading a transformative journey with a bold vision and cutting-edge solutions. With over 12 years of dedicated experience spanning yarn spinning, fabric manufacturing, garment production, and distribution, ColossusTex has identified and addressed common challenges plaguing the textile sector. The …

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Equitas SFB becomes Official Banking Partner of Chennai Super Kings

India, February 19, 2024: Equitas Small Finance Bank announced its partnership as the “Official Banking Partner with Chennai Super Kings. The rekindled partnership symbolises the champion team’s journey of coming back home with Equitas’ campaign “Bank Behind Champions”. The campaign also showcases Equitas’ contribution in shaping up individuals’ lives through the “Beyond Banking” initiatives. This alliance not only extends a …

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AngiraShip: A New Shipping Aggregator Platform for E-commerce Businesses in India

AngiraShip, a new shipping aggregator platform, has launched in India on 14 Feb 2024, to provide e-commerce businesses with a one-stop solution for their shipping and logistics needs. AngiraShip aims to simplify and streamline the shipping process for online sellers by offering them access to multiple carriers, discounted rates, automated shipping, real-time tracking, and fraud detection. AngiraShip is a third-party …

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From Zero to 1 Million Customers in just 2 years – Meet Entrepreneurs Behind this Bootstrapped D2C Health & Wellness Brand

In the realm of wellness and holistic health, Ayurveda has emerged as a beacon of hope for individuals seeking natural and effective solutions to their health concerns. Among the pioneers & well-established brands in this domain, a new age ayurvedic company is swiftly becoming customer favourite, thanks to their unique product proposition & customer persona adaption – Ayuvya Ayurveda. This …

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Nettyfish Solutions- Creating Success Stories with Unparalleled Digital Excellence

Emerging as India’s Leading Digital Marketing service provider, Nettyfish operates with a team of AI online marketing experts, UI/UX graphical designers, Content writers, and a Web development team. Armed with a collection of cutting-edge services, Nettyfish propels businesses to new heights, offering a suite of services that redefine the benchmarks of digital excellence. Let’s delve into the array of services …

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Credit Score Myths Debunked: Unveiling the Truth Behind Your CIBIL Rating

Your credit score is a numerical representation of your creditworthiness, and it plays a crucial role in determining your ability to secure loans, credit cards, and other financial opportunities. However, various myths and misconceptions surround credit scores, leading individuals to make financial decisions based on misinformation. In this article, we will debunk common credit score myths and unveil the truth …

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Navigating the Future: 5 Key Sales Trends to Watch in 2024

As we look ahead to the new year, the landscape of sales is poised for transformative shifts that will redefine the way businesses approach their customers and drive revenue. The ever-evolving dynamics of the global market, combined with the rapid pace of technological advancements, are shaping a future where adaptability and foresight are paramount for success. In this era of …

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Can the amplification of sustainability carve out success for a personal care brand?

Attributed to Mr. Yash Jaipuria, Chief Executive, Ginni Filaments In the dynamic and ever-evolving landscape of personal care, brands are at a crossroads where consumer preferences, societal expectations, and environmental consciousness converge. Rather than presenting a hurdle, the increasing emphasis on sustainability unfurls a tapestry of opportunities for personal care brands, not only to survive but to play a pivotal …

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