PR

5th Dimension’s cutting-edge neuroimaging technique gauges advertisement viewing across platforms in terms of consumer attention, comprehension & purchase intent         Research showcases Linear TV outperforming social & UGC video platforms on mobile across consumer engagement metrics Linear TV ad impressions garner over 2.2x higher attention than social platforms Linear TV has marginally higher impact than similar long format content on Connected TV   MUMBAI, 5th May 2025: In a rapidly evolving Media & Entertainment landscape where platforms continue to vie for consumer attention, TV has fortified its position as the medium for high-impact brand building and driving purchase intent amongst consumers. Multiple neuroanalytical studies commissioned by ZEE Entertainment with leading applied neuroscience companies and analyzed by 5th Dimension, revealed that consumers’ attentiveness on advertisements was …

New Delhi, India, 5 May 2025 – Clean energy solutions company Gentari announces the integration of its Commercial & Industrial (C&I)-focused platform, Amplus Solar, into the Gentari brand, marking a significant milestone in its journey in India. This strategic move not only reflects a unified brand identity but also signals the consolidation of Gentari’s renewable energy (RE) business in the country. …

NATIONAL, INDIA – Accor is pleased to announce the appointment of Zara Singh as Director of Revenue – India & South Asia. With two decades of extensive experience in the hospitality industry, Zara will be responsible for leading Accor’s revenue management and distribution strategy across India & South Asia, further strengthening the brand’s commercial capabilities in the region. A highly accomplished hospitality leader, Zara …

New Delhi, May 5: In a lively display of sportsmanship and camaraderie, a cricket exhibition match was held on Sunday at the Rangpo mining ground between the Chief Minister’s XI and the Chief Secretary’s XI. The friendly fixture brought together senior government officials in a relaxed and cheerful atmosphere away from their regular responsibilities. Describing the occasion, Chief Minister Mr Prem …

[New Delhi] – [01\05\2025] – SawtarLuxeInterior, a leader in high-end interior design, is proud to announce the launch of its Bespoke Interior Design Services, offering clients an exclusive, personalized design experience that elevates their lifestyle through tailor-made living environments. From concept to completion, Sawtar’s bespoke service is designed for individuals who seek one-of-a-kind interiors that reflect their personality, values, and …

With 1,200+ attendees, iDay 2025 closed with bold calls for deeper policy support, capital access, and founder-driven innovation to fuel India’s next tech chapter. Indicorn, a Titan Capital initiative, spotlights 202 profitable startups with +₹100 Cr revenue—+₹1.5L Cr in FY24 revenue, ₹7,393 Cr in profits, +1.46L jobs, built across hubs like NCR (51), Bengaluru (42), and Mumbai (35). Gurugram, 2 …

~Strong show of support from leading entrepreneurs and icons signals long-term confidence in the future of eCricket in India~ ~Chennai Falcons lifts the Season 2 trophy as GEPL finale showcases high-intensity gameplay and the growing stature of competitive eCricket in India~ Bangalore, 3rd May 2025: Season 2 of the Global e-Cricket Premier League (GEPL), conceptualised by JetSynthesys, a global leader in …

Organises Dialogue on Liberal Studies and the Future of Social Psychology New Delhi, May 3, 2025: Today, UPES proudly hosted Prof. Miles Hewstone, a luminary in the field of social psychology and Professor Emeritus at the University of Oxford, to discuss ‘Liberal Studies: A Degree or a Superpower?’, at a powerful and thought-provoking session at the India Habitat Centre in …

PETRONAS TVS Racing’s 2025 INRC line-up includes top riders across Superbike, Super Sport, Women’s, and Scooter Classes Chandigarh, May 2, 2025: PETRONAS TVS Racing, India’s factory racing pioneer, is all set to make a formidable impact at the Indian National Rally Championship (INRC) 2025 season. The first round of the Championship starts on May 4, 2025 at Nashik. Backed by a …

In an era where digital footprints begin before a child can walk and every parenting decision is dissected online, raising children has become a complex act of balance, boundaries, and emotional intelligence. From managing screen time and redefining gender roles to addressing environmental concerns and nurturing mental wellbeing, modern parenting calls for unprecedented levels of awareness, vulnerability, and adaptability. Episode …