Chinese Wok’s East India Expansion off to a Strong Start, company eyes Further Growth

·         After a strong four-month debut in Kolkata, Chinese Wok eyes deeper expansion in the East

·         Outlets in Kolkata’s key locations: Newtown, Chinar Park, Park Street, and Metropolis Mall.

·         Plans to invest in new outlets, regional menu innovations, and local partnerships.

·         Aims to scale to 500 locations nationally within three years, reinforcing its leadership in the QSR segment.

Bengaluru, 19 February 2025: Chinese Wok, India’s largest Chinese QSR chain under Lenexis Foodworks, has received a warm welcome in Kolkata over the past few months, reinforcing the city’s deep love for Indo-Chinese flavors. With a strong and growing presence in the market, the brand is now gearing up for sustained expansion in the region. Having successfully established outlets in key locations such as Newtown, Chinar Park, Park Street, and Metropolis Mall, Chinese Wok is committed to strengthening its footprint in Kolkata and beyond, bringing its signature flavours to even more food lovers across East India.

With a strong presence across 220+ locations in 35+ cities, Chinese Wok is aggressively scaling its footprint, targeting a sales run rate of ₹650 crore by March 2025 and an ambitious ₹1000 crore by FY26. The expansion into East India is a part of the company’s broader vision to open 100 new restaurants across 20 cities by FY25 and reach 500+ locations within three years, with a strategic focus on Tier 2 and Tier 3 markets. The company plans to open 25+ outlets in this region over the course of the next one year.

“Kolkata has been a key market for us, and the response to Chinese Wok over the past few months has reaffirmed our confidence in the city’s immense potential,” said Aayush Madhusudan Agrawal, Founder and Director of Lenexis Foodworks. “With a strong and growing presence, we are now focused on scaling up in Kolkata and expanding further across East India. Our goal is to build a robust network in the region by opening new outlets, enhancing our supply chain, and creating job opportunities. As we continue our growth journey, we remain committed to delivering high-quality, affordable Indo-Chinese cuisine while strengthening our footprint in one of India’s most dynamic food markets.” In addition to Chinese Wok, the company also owns leading cloud kitchen brands such as Big Bowl Co. and The Momo Co.

The expansion is expected to generate significant employment opportunities, with each new outlet creating direct and indirect jobs across kitchen operations, customer service, logistics, and supply chain management. Lenexis Foodworks will also collaborate with local vendors and suppliers to ensure authenticity and efficiency in sourcing fresh ingredients, further strengthening its commitment to sustainable growth.

To celebrate its Kolkata debut, Chinese Wok is rolling out exclusive, limited-time offers, including:

·         ₹99 SuperBowl Combo – A no-conditions meal deal featuring Rice or Noodles, paired with Manchurian Gravy and Pepsi.

·         Wok Wednesday BOGO – Buy one, get one free on select dishes.

·         Super Sundays – Flat ₹149 pricing across the entire menu.

Understanding the city’s unique palate, Chinese Wok will introduce region-specific dishes and immersive digital dining experiences, including an AR-powered ordering widget, a CGI launch animation, and an interactive Instagram game designed to engage food lovers.

With an expanding portfolio that includes Chinese Wok, Big Bowl, and The Momo Co., Lenexis Foodworks continues to set new industry benchmarks in quality, innovation, and customer satisfaction. The company’s East India expansion reflects its commitment to making high-quality, affordable, and flavorful dining experiences accessible to consumers across the country.