How NIESBUD Sparked the Rise of Vijaya Sai Services

Bangalore, 4 April 2025: A peaceful revolution was brewing in the peaceful streets of Krishna District, Andhra Pradesh. Gummadi Siva Narayana, like so many of the first-generation entrepreneurs, possessed the desire to be successful but not yet the methodology. His initial forays into business were filled with doubt, limited visibility, and the absence of formal direction. The aspiration was there, but the approach to proceed was lacking.

With every passing day, the dream was harder to sustain. No matter the tireless effort, his project was not able to pick up speed. The turning point arrived when he learned about the Entrepreneurship Development Program (EDP) organized by the National Institute for Entrepreneurship and Small Business Development (NIESBUD)—a choice that would redefine his path.

The 15-day program opened his eyes to a universe of organized potentialities. It was a complete reorientation for him. From gaining knowledge on market trends and consumer behavior to digital marketing, branding, and business planning, the training filled in the critical gaps of knowledge which was holding back his business venture.

Armed with this new clarity, he launched Vijaya Sai Services, offering organic jaggery, turmeric, and other homegrown products with a renewed focus on quality and trust. The transformation was swift. Processes became more efficient, outreach became more strategic, and customer feedback turned positive. What began as a solo effort soon grew into a growing business with a dedicated team of five.

Today, Vijaya Sai Services stands as a promising rural enterprise, drawing attention on national platforms like Startup Mahakumbh 2025 in New Delhi. The brand’s presence among India’s most exciting startups speaks volumes—not just of business growth, but of how the right support system can unlock untapped potential.

This is precisely what NIESBUD enables—transforming aspiration into achievement through timely intervention, structured learning, and mentorship. For entrepreneurs like Siva Narayana, it offers access, direction, and a real chance at building something that lasts.

In a country where many brilliant ideas remain unrealised due to a lack of guidance, stories like this are proof that change is possible with the right push, the right program, and the right partner.